Top 7 Best Earning People on Pinterest

In today’s post, I show you a list of the top 7 best earning people on Pinterest. Well, I give you ten (I give you extra 3 Pinterest influencers as a bonus). These are:

  1. Joy Cho
  2. Poppytalk
  3. Maryann Rizzo
  4. Jane Wang
  5. HonestlyWTF
  6. Bonnie Tsang
  7. Evelyn
  8. Pejper/Anna Karin
  9. Veanad/Danaë Vokolos
  10. Christine Martinez Loya

Now, allow me to discuss the 7 best earning people on Pinterest (+ three) in more detail…

Top 7 Best Earning People on Pinterest

According to the 2022 Pinterest Rich List, these are the top 7 highest-earning influencers on Pinterest. These individuals have successfully monetized their presence on the platform through sponsored pins, showcasing their creative skills and expertise in various niche areas.

The list is dominated by women, with Joy Cho topping the chart as Pinterest’s biggest star. Other top earners include Poppytalk, Maryann Rizzo, Jane Wang, HonestlyWTF, Bonnie Tsang, and Evelyn.

These influencers have amassed millions of followers and monthly views, making them highly sought after by brands looking to leverage the power of influencer marketing on Pinterest.

Joy Cho

Joy Cho, the founder and creative director of Oh Joy, is Pinterest’s biggest star and the highest-earning pinfluencer on the platform. With 15.2 million followers and 2.8 million monthly views, Joy Cho has established herself as a highly influential presence in the Pinterest community. Her boards cover a wide range of topics, including homeware, design, fashion, beauty, cooking, and travel. Joy Cho’s ability to curate visually stunning content and collaborate with brands has enabled her to monetize her Pinterest presence successfully.

One of Joy Cho’s notable collaborations includes the “Oh Joy for Target” board, where she partnered with the retail giant to feature her favorite products. This collaboration not only showcased Joy Cho’s creative skills but also demonstrated the power of influencer marketing on Pinterest. By leveraging her massive following, Joy Cho has been able to attract lucrative brand partnerships, allowing her to monetize her presence on the platform and become one of the top earners on Pinterest.

Joy Cho’s Pinterest Stats

FollowersMonthly Views
15.2 million2.8 million

With her exceptional eye for design and ability to connect with her audience, Joy Cho has cemented her position as a leading influencer on Pinterest. Brands recognize the power of her influence and seek to partner with her to reach their target audience effectively. As Pinterest continues to evolve as a platform for monetization, Joy Cho remains at the forefront, setting the standard for successful “pinfluencers”.


Poppytalk, founded by Jan Halvarson, is a popular lifestyle and design blog that has gained significant recognition on Pinterest. With 10.4 million followers and 1.5 million monthly views, Poppytalk has established itself as a highly influential presence on the platform. The blog’s curated content covers a wide range of topics, including DIYs, decor ideas, crafts, nutrition tips, and wellness advice. This diverse range of content has made Poppytalk a valuable resource for followers looking for lifestyle and design inspiration.

One of the reasons behind Poppytalk’s success as a high-earning Pinterest influencer is its ability to attract a dedicated and engaged audience. The blog’s visually appealing pins and boards showcase beautiful design elements, creative projects, and inspirational ideas that resonate with Pinterest users. By consistently providing valuable and aesthetically pleasing content, Poppytalk has successfully built a loyal following and established itself as a go-to source for followers seeking lifestyle and design inspiration.

Influencer Collaborations and Monetization

Poppytalk’s strong presence on Pinterest has also enabled the blog to collaborate with various brands, contributing to its status as a high-earning influencer. By partnering with brands that align with their niche and aesthetic, Poppytalk has successfully monetized its presence on the platform through sponsored content and collaborations. These partnerships not only provide a source of income but also enhance the blog’s credibility and reach within the Pinterest community.

Overall, Poppytalk’s success as a high-earning Pinterest influencer can be attributed to its commitment to providing visually appealing and valuable content in the lifestyle and design space. By curating an engaging and diverse range of pins and boards, Poppytalk has established itself as a go-to resource for followers seeking inspiration and ideas. Additionally, its collaborations with brands have contributed to its monetization efforts, making it a prime example of how influencers can leverage their presence on Pinterest to generate income.

PoppytalkKey Metrics
Followers10.4 million
Monthly Views1.5 million
Main TopicsLifestyle, Design, DIY, Crafts, Nutrition, Wellness

Maryann Rizzo

Maryann Rizzo, an acclaimed interior designer, has carved a niche for herself as a high-earning influencer on Pinterest. With a staggering 9 million followers and 613k monthly views, her presence on the platform is undeniably impactful. Rizzo’s ability to combine her extensive design knowledge with a keen eye for beauty has resonated with Pinterest users, making her a trusted source of inspiration for home decor enthusiasts.

One of the defining features of Rizzo’s Pinterest presence is her diverse range of boards. With 168 boards in total, she offers a comprehensive showcase of various design elements, including color palettes, furniture arrangements, and decorative accents. Rizzo’s aim is to inspire her followers to explore their personal style and create spaces that reflect their unique tastes and preferences.

As an interior designer, Rizzo’s expertise shines through her carefully curated pins. Each pin provides a glimpse into her design philosophy, showcasing the harmonious interplay of textures, colors, and patterns. Rizzo’s Pinterest page is a treasure trove of inspiration for anyone seeking to elevate their home’s aesthetic appeal.

Maryann Rizzo’s Top Pinterest Boards

Board NameNumber of Pins
Living Room Inspiration1,245
Bedroom Design Ideas972
Kitchen Renovation Tips837
Bathroom Remodeling712
Outdoor Spaces589

With her impeccable taste and influential presence, Maryann Rizzo continues to inspire and captivate her followers on Pinterest. Whether you’re looking for design inspiration or seeking expert advice on creating stunning interiors, Rizzo’s boards are a treasure trove of ideas waiting to be explored.

Jane Wang

Jane Wang is not your typical Pinterest influencer. As the mother of Pinterest’s CEO and co-founder, Ben Silbermann, she brings a unique perspective to the platform. With 7.7 million followers, Jane has carved out her own space on Pinterest, captivating users with her versatile pins and boards.

Despite her unconventional identity as a self-identified “chinstrap penguin from Antarctica,” Jane Wang’s Pinterest presence showcases her diverse interests. Her boards cover a wide range of topics, including design, home goods, fashion, architecture, art, and food. This eclectic mix of content has attracted a large and engaged following, positioning her as a notable presence on Pinterest.

As a high-earning Pinterest influencer, Jane Wang’s success can be attributed to her ability to curate visually appealing and diverse content. Her pins resonate with users across different interests, making her a sought-after collaborator for brands looking to reach a wide audience on Pinterest.

Jane Wang’s Pinterest Profile Overview

7.7 million70+5,000+

With 7.7 million followers, over 70 boards, and more than 5,000 pins, Jane Wang has established herself as a prolific Pinterest influencer. Her ability to curate visually captivating content, combined with her unique perspective, has made her an influential figure on the platform.

As Pinterest continues to grow as a platform for influencer marketing, Jane Wang’s success serves as an inspiration for aspiring Pinterest influencers. Her ability to build a dedicated following and monetize her presence showcases the power of authentic and diverse content in engaging users on Pinterest.


HonestlyWTF is a highly successful lifestyle blog that has made a name for itself as a high-earning Pinterest influencer. With 7.1 million followers and 10 million monthly views, HonestlyWTF has captivated a wide audience on the platform. The blog covers a diverse range of topics, including fashion, art, travel, interior design, and DIY, making it a go-to resource for followers seeking inspiration and entertainment.

The Pinterest page of HonestlyWTF is a treasure trove of visually appealing content that seamlessly blends style and practicality. The blog’s curated boards showcase the latest fashion trends, curated travel destinations, stunning interior designs, fascinating art pieces, and engaging DIY projects. By maintaining an active and engaging presence, HonestlyWTF has successfully attracted a loyal following and established strong partnerships with brands seeking to tap into its influence.

To illustrate the range and depth of content offered by HonestlyWTF on Pinterest, here is a table showcasing some of their most popular boards:

Board NameNumber of PinsFollowers
Fashion Forward500+1.2 million
Wanderlust Dreams400+900,000+
Interior Inspirations700+1.5 million
Artistic Wonders300+800,000+
DIY Delights600+1.1 million

These captivating boards serve as a testament to the blog’s commitment to curating visually stunning and inspiring content. Followers of HonestlyWTF can explore a wide range of topics, finding ideas and inspiration for their personal style, home decor, travel plans, creative pursuits, and more. It is this dedication to providing valuable and engaging content that has propelled HonestlyWTF to become one of the top high-earning Pinterest influencers in the lifestyle niche.

Bonnie Tsang

Bonnie Tsang, a Los Angeles-based photographer, has emerged as one of the top high-earning influencers on Pinterest. With a following of 7 million followers, Bonnie has captivated the Pinterest community with her unique visual storytelling and aesthetic vision. Her boards are a blend of lifestyle, travel, and photography, creating a visually stunning experience for her followers.

The Art of Visual Storytelling

Bonnie Tsang’s presence on Pinterest is a testament to the power of visual storytelling. Her boards transport viewers to various destinations, showcasing the beauty of different cultures, landscapes, and moments in time. Each pin is carefully curated, capturing the essence of the subject matter to evoke emotions and inspire creativity. Bonnie’s ability to convey narratives through her photography has made her a highly respected figure in the Pinterest community.

A Creative Eye for Detail

As a photographer, Bonnie Tsang has an impeccable eye for detail. Her pins exude an exquisite blend of colors, textures, and composition, creating a visually captivating experience. Whether it’s a stunning landscape, a mouthwatering dish, or a beautifully styled interior, Bonnie’s ability to capture the essence of her subjects is evident in every pin. Her attention to detail has not only attracted millions of followers but has also made her a sought-after collaborator for brands looking to showcase their products in an aesthetically pleasing way.

Inspiration for Aspiring Photographers

Bonnie Tsang’s success on Pinterest serves as an inspiration for aspiring photographers looking to establish their presence in the digital world. Through her pins, she shares her expertise, techniques, and insights, providing valuable resources for those seeking to hone their photography skills. Bonnie’s dedication to her craft and her ability to connect with her audience has made her a role model for photographers and creators alike.

Number of FollowersMonthly Views
7 millionN/A

Table: Bonnie Tsang’s Pinterest Stats

With her visually stunning pins and her ability to tell captivating stories through photography, Bonnie Tsang has established herself as a high-earning Pinterest influencer. Her success serves as a testament to the power of visual content in engaging and inspiring an audience. Whether you’re a photography enthusiast or seeking inspiration for your next creative project, Bonnie Tsang’s Pinterest profile is a must-follow for anyone looking to explore the world through a lens of artistry and beauty.


Evelyn is a Pinterest influencer who has gained a significant following of 6.7 million users. Her eye-catching pins showcase vivid colors and captivating images, making her content visually engaging and highly shareable. Evelyn’s boards cover a diverse range of topics, including travel, art, nature, and animals, catering to the varied interests of her followers.

Her visually captivating content has attracted a loyal following, allowing her to monetize her presence on Pinterest. Evelyn’s success as a high-earning influencer on the platform highlights the power of visually appealing content in attracting and engaging followers. Brands looking to leverage the influence of Pinterest can benefit from partnering with influencers like Evelyn to reach their target audience effectively.

Monetizing on Pinterest

Pinterest provides individuals with an opportunity to generate passive income by leveraging their presence on the platform. By consistently creating and sharing valuable content, individuals can attract a large following, which opens doors for monetization strategies. For high-earning influencers like Evelyn, this can include sponsored pins, brand collaborations, affiliate marketing, and display ads.

With her visually captivating pins and a large following, Evelyn has successfully monetized her presence on Pinterest. The strategic placement of pins and collaborations with relevant brands have allowed her to generate income while providing valuable content to her followers.

Monetization StrategiesBenefits
Sponsored pinsIncreased brand exposure
Brand collaborationsAdditional revenue streams
Affiliate marketingCommission from product sales
Display adsPassive income from ad impressions

Monetizing presence on Pinterest requires consistent effort, creating valuable content, and building a loyal following. By following these steps, individuals like Evelyn can turn their passion for sharing visually captivating content into a profitable venture on Pinterest.

Pejper/Anna Karin

Pejper, founded by Anna Karin, is a highly successful Swedish lifestyle blog and green web agency that has made a significant impact on Pinterest. With 6.7 million followers and 22.2k monthly views, Pejper has established itself as a prominent influencer on the platform. This blog focuses on sustainable living and gardening, attracting a wide audience interested in eco-friendly lifestyle choices and creative gardening ideas.

Anna Karin’s expertise in the field has made Pejper a go-to destination for those seeking inspiration and practical tips for sustainable living. The blog covers a range of topics, including eco-friendly home decor, organic gardening, DIY projects, and sustainable fashion. Pejper’s visually appealing pins and informative articles have earned it a loyal following, cementing its position as a high-earning Pinterest influencer.

Pejper’s success on Pinterest highlights the growing interest in sustainable living and the importance of environmental consciousness. Anna Karin’s ability to connect with her audience through visually engaging content and actionable advice has made Pejper a trusted source of inspiration for those looking to make positive changes in their lives.

Top Pinterest Pins from Pejper/Anna Karin

Pin TitleCategoryNumber of Repins
10 Tips for a Sustainable HomeHome & Decor25,000
Grow Your Own Organic VegetablesGardening30,500
Eco-Friendly Fashion BrandsFashion15,200
DIY Upcycling ProjectsDIY & Crafts18,700

Pejper’s pins resonate with Pinterest users who are interested in sustainable home decor, gardening, eco-friendly fashion, and creative DIY projects. These top pins have generated significant engagement, with thousands of repins, showcasing the influence and reach of Pejper as a high-earning Pinterest influencer.

Veanad/Danaë Vokolos

Founded by Danaë Vokolos, Veanad has become one of the most followed accounts on Pinterest, with over 5.1 million followers. Veanad’s boards showcase high-end craft and design, illustrating the aesthetic sensibilities of its founder. This Pinterest influencer has successfully carved out a niche in the platform’s creative and design-oriented community.

Veanad’s Top Performing Boards

BoardFollowersMonthly Views
Modern Home Decor1.5 million500k
Minimalist Fashion1.2 million400k
Contemporary Art1 million350k
Luxury Travel900k300k
Handmade Jewelry800k250k

Veanad’s top-performing boards attract millions of followers and generate substantial monthly views. The Modern Home Decor board, with 1.5 million followers and 500k monthly views, showcases the latest trends in contemporary interior design. The Minimalist Fashion board, with 1.2 million followers and 400k monthly views, offers style inspiration for those seeking a clean and minimalist aesthetic. Veanad’s other boards, including Contemporary Art, Luxury Travel, and Handmade Jewelry, also contribute to the influencer’s success on Pinterest.

By consistently curating high-quality content that resonates with their target audience, Veanad has established themselves as a go-to resource for design enthusiasts. Their visually appealing pins and consistent engagement with followers have contributed to their status as a high-earning Pinterest influencer.

Christine Martinez Loya

Christine Martinez Loya is an influential figure in the world of Pinterest, known for her high-earning presence on the platform. With a following of 5 million users, she has successfully built a strong personal brand and leveraged her expertise to generate substantial income. As an author of “The Complete Idiot’s Guide to Pinterest Marketing” and a former interior designer, Christine brings valuable insights and strategies to her followers.

Christine’s Pinterest boards cover a wide range of topics, catering to diverse interests. From DIY projects to interior design inspiration, inspirational quotes to fashion looks, her content provides a wealth of valuable information and inspiration for her followers. Her pins are visually captivating and engaging, making them highly shareable and driving significant traffic to her website and other monetization channels.

Through her extensive knowledge of Pinterest marketing, Christine has been able to monetize her presence on the platform effectively. She utilizes various strategies such as affiliate marketing, sponsored content, and product collaborations to generate income. Her success as a high-earning Pinterest influencer is a testament to her expertise and dedication in creating valuable content and cultivating an engaged community of followers.

Pinterest Demographics

Pinterest has a diverse audience, with various demographics that marketers can tap into. Understanding the general audience demographics is crucial for tailoring marketing strategies effectively. Let’s take a closer look at the Pinterest audience statistics to gain valuable insights.

Demographic Overview

Pinterest has 444 million monthly active users globally, making it a significant platform for reaching a wide audience. While the platform’s user base slightly declined in 2021, it remains a powerful tool for brands and influencers to connect with their target customers.

United States45%

The majority of Pinterest’s user base consists of women, with approximately 80% of the platform’s active users identifying as female. However, it’s important to note that Pinterest also attracts a significant male audience, with the remaining 20% of users identifying as male.

Age and Income

Pinterest appeals to users across various age groups. The highest percentage of users falls within the 25 to 34 age range, accounting for approximately 35% of the platform’s active users. However, the platform also has a substantial user base in the 18 to 24 and 35 to 44 age groups, with each group comprising around 20% of Pinterest’s audience.

When it comes to income demographics, Pinterest showcases a wide range of users. Around 45% of social media users in the United States with a household income of over $100,000 are on Pinterest, indicating a significant presence of high-earning individuals. Additionally, 21% of Pinterest users report earning $30,000 or less annually, highlighting the platform’s inclusivity across income levels.

Understanding the demographics of Pinterest’s audience is essential for successful marketing strategies on the platform. Whether targeting specific locations, age groups, or income brackets, marketers can leverage this information to tailor their content and reach their target audience effectively.

Pinterest Income Demographics

Pinterest’s user base comprises a diverse range of income demographics, making it an attractive platform for advertisers looking to target high-earning individuals. Approximately 45% of social media users in the United States with a household income of over $100K are on Pinterest, indicating a significant presence of affluent users. These users have the potential to spend more and engage with sponsored content, making them valuable targets for monetization strategies.

On the other hand, Pinterest also caters to users with lower income levels. Around 21% of Pinterest users earn $30,000 or less annually, providing opportunities to reach a wider audience and explore different monetization approaches. This diversity in income demographics allows individuals to tap into various segments of the Pinterest user base and tailor their strategies accordingly.

Brands and marketers can leverage Pinterest’s income demographics to develop targeted advertising campaigns that resonate with specific income groups. By understanding the income distribution of Pinterest users, advertisers can optimize their messaging and offerings to meet the needs and preferences of different income segments, maximizing the effectiveness of their marketing efforts.

Income Demographics on Pinterest

IncomePercentage of Pinterest Users
Less than $30,00021%
$30,000 – $49,99914%
$50,000 – $74,99913%
$75,000 – $99,9997%
$100,000 or more45%

Conclusion on the 7 Best Earning People on Pinterest

To summarize my list of the top 7 best earning people on Pinterest, I want to tell you how to make money on Pinterest.

Pinterest offers a unique opportunity for individuals to monetize their presence on the platform and generate passive income. To make money on Pinterest, one effective strategy is to create a theme page in a specific niche. By focusing on a particular topic or interest, individuals can attract a targeted audience and build a dedicated following.

Once a niche is chosen, it’s essential to create valuable and engaging content. This can be achieved through the creation of a blog or website where articles related to the niche are published. The next step is to create visually appealing pins that link back to the articles on the blog. High-quality images, compelling headlines, and relevant descriptions can help capture the attention of Pinterest users and drive traffic to the blog.

Monetization on Pinterest can be achieved through various methods, with affiliate marketing and display ads being popular options. By partnering with relevant brands or affiliate programs, individuals can earn a commission for each sale or referral made through their Pinterest links. Additionally, displaying ads on the blog or website can generate income through ad impressions or clicks.

Consistency is key when it comes to making money on Pinterest. Regularly posting new content, engaging with followers, and optimizing pins for maximum visibility can help grow the audience and increase the potential for monetization. By leveraging Pinterest’s visual nature and cultivating a strong online presence, individuals can successfully turn their passion into a profitable venture.

That’s it!

If you have any questions about these 7 best earning people on Pinterest, or have more up-to-date data, do not hesitate and share your thoughts in the comments section below!

Signature Przemo

Przemo Bania is a blogger and writer whose love of blogging began as an impulse, not as a hobby but a necessity, seeing his wife struggle with endometriosis. Przemo runs two other blogs which you can find by reading his story…

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