Pinterest Follower Growth Tactics

Want to boost your Pinterest follower count and expand your audience? Discover these proven Pinterest follower growth tactics that will help you increase your reach and engagement on the platform.

To increase your follower count on Pinterest and grow your audience, there are several tactics you can implement. Here are some key strategies:

  1. Use a Pinterest business account to access unique content formats, advanced analytics, and shopping features.
  2. Optimize your username and Pinterest bio by including search terms related to your niche to increase profile visibility.
  3. Post Idea Pins, a multi-page video-based format that allows for up to 20 pages of content per post.
  4. Include text overlays on your Idea Pins to make them more accessible and searchable.
  5. Focus on a specific audience and create a buyer persona to better target your content.
  6. Post original images, such as infographics, graphics, or photos, that reflect your brand’s message.
  7. Include relevant topic tags to categorize your content and improve reach.
  8. Create a cohesive brand identity to increase recognition and build trust with your target audience.
  9. Promote proprietary data by posting infographics that educate your audience and increase brand recognition.
  10. Use keywords in your board names and pin descriptions to improve searchability.
  11. Include relevant keywords in your Pinterest name to show up in search results.
  12. Utilize Pinterest Trends and Pinterest Predicts to plan your content and stay on top of trending topics.
  13. Share new content weekly to stay active and engage your audience.
  14. Be active and engaged on Pinterest by manually pinning, repinning, and following other boards and users.
  15. Follow other users, especially those who follow similar businesses or have interests related to your niche.
  16. Add a Pinterest follow button to your newsletter or website to increase traffic to your Pinterest account.
  17. Take advantage of Pinterest’s free shopping tools, such as the verified merchant program and Rich Pins.

Implementing these tactics consistently and strategically can help you grow your follower count on Pinterest and increase your web traffic and brand authority.

Utilize a Pinterest Business Account for Enhanced Features

By utilizing a Pinterest business account, you can unlock a range of powerful features and tools that will give you a competitive edge in growing your Pinterest followers. Here are some key benefits:

  1. Advanced Analytics: Gain valuable insights into your audience’s behavior, interests, and preferences with Pinterest’s comprehensive analytics dashboard. Understand which pins are performing well, track engagement metrics, and optimize your content strategy accordingly.
  2. Shopping Features: Take advantage of Pinterest’s shopping tools to showcase your products or services. Enable Rich Pins to provide detailed information, link directly to your website, and increase conversions. Participate in the verified merchant program to build trust and credibility with your audience.
  3. Unique Content Formats: Access Pinterest’s exclusive content formats, such as Idea Pins. With up to 20 pages of content per post, Idea Pins allow you to create engaging, interactive, and visually appealing stories. Utilize this feature to captivate your audience and drive follower growth.
  4. Pinterest Trends and Predicts: Stay ahead of the curve by leveraging Pinterest’s Trending and Predicts features. Discover the latest trends and popular topics relevant to your niche, and incorporate them into your content strategy. This will help you attract more followers who are actively searching for trending content.

Unlock the full potential of Pinterest

By utilizing a Pinterest business account, you can harness the full potential of this visual discovery platform. Maximize your follower growth by leveraging advanced analytics, shopping features, and unique content formats. Stay up-to-date with the latest trends and use Pinterest’s powerful tools to tailor your content strategy to your target audience. With these enhanced features, you can drive engagement, increase brand visibility, and attract a larger, more dedicated following on Pinterest.

Optimize Your Profile for Increased Visibility

One of the key factors in growing your Pinterest followers is optimizing your profile to increase visibility and attract your target audience. By strategically fine-tuning your Pinterest username and bio, you can enhance your profile’s visibility and make it easier for users to find and follow your account.

Here are some tips to help you optimize your Pinterest profile:

  1. Include relevant keywords in your Pinterest username to show up in search results. By incorporating keywords related to your niche or industry, you can increase the chances of your profile being discovered by users who are interested in the content you share.
  2. Write a compelling Pinterest bio that clearly communicates your brand’s message and value proposition. Use concise and engaging language to describe what you offer, and be sure to include relevant keywords that align with your target audience’s interests.
  3. Add a link to your website or blog in your Pinterest bio to drive traffic and encourage users to explore more of your content.
  4. Take advantage of Pinterest’s categories feature to ensure your profile is categorized correctly. This will help Pinterest users who are browsing specific topics to find your account more easily.

By implementing these optimization techniques, you can increase your profile’s visibility, attract more followers, and ultimately grow your presence on Pinterest.

Leverage Idea Pins for Engaging Content

Idea Pins are a game-changer when it comes to creating captivating content that can attract and retain Pinterest followers. Let’s delve into how you can leverage this unique format to boost your follower count.

1. Make the most of the multi-page video format: Idea Pins allow you to share up to 20 pages of content in a single post. This gives you the opportunity to tell a story, share valuable insights, or showcase your products and services in a visually appealing way. Take advantage of this format by creating informative and entertaining videos that resonate with your target audience.

2. Create engaging and actionable content: When creating Idea Pins, focus on providing value to your audience. Share tips, DIY projects, recipes, or tutorials that they can easily follow and implement. By offering actionable content, you not only attract more followers but also increase the chances of your pins being saved and shared by others.

3. Optimize your Idea Pins for maximum engagement:

  • Add text overlays: Incorporating text overlays in your Idea Pins can help grab the attention of users and convey your message more effectively. Use catchy headlines, bold captions, and keywords to make your content searchable and increase engagement.
  • Include relevant hashtags: Hashtags play a crucial role in making your Idea Pins discoverable. Use relevant and popular hashtags that align with your content to expand your reach and attract new followers.
  • Encourage interaction: Engage with your audience by including interactive elements in your Idea Pins. Ask questions, create polls, or add clickable links that direct users to your website or other relevant content.

By implementing these strategies, you can take full advantage of Idea Pins to create engaging and shareable content that not only attracts more followers but also enhances your brand presence on Pinterest.

Enhance Idea Pins with Text Overlays

Text overlays can significantly enhance the accessibility and searchability of your Idea Pins, making them more likely to reach a wider audience and attract new followers. By adding concise and informative text on each page of your Idea Pin, you can provide context, deliver key messages, and make your content more engaging.

When creating text overlays, keep in mind the following tips:

  • Use clear and legible fonts that are easy to read on both desktop and mobile devices.
  • Keep your text short and concise, focusing on the main points you want to convey.
  • Strategically position your text overlays to complement your visuals and guide viewers through your content.
  • Experiment with different font sizes, colors, and styles to create visual contrast and make your text stand out.

Accessible and Searchable Content

Including text overlays on your Idea Pins not only improves accessibility for users with visual impairments but also makes your content more searchable within Pinterest. By incorporating relevant keywords in your text overlays, you increase the chances of your Idea Pins appearing in search results when users are looking for specific topics or interests related to your content.

Make sure to utilize keywords that are relevant to your niche and reflect the interests of your target audience. Conduct keyword research to identify popular search terms and phrases that can help optimize your Idea Pins for maximum visibility.

Remember, the goal is to make your content discoverable and shareable, so viewers are more likely to engage with it and become followers of your Pinterest account. By enhancing your Idea Pins with text overlays, you can boost your reach and attract a wider audience to your profile.

Define Your Target Audience and Create a Buyer Persona

By understanding your target audience and creating a detailed buyer persona, you can refine your content strategy and attract followers who are more likely to engage with your Pinterest account. Let’s explore how to do this effectively:

  1. Research Your Target Audience: Start by conducting thorough research to identify your target audience’s demographics, interests, and behavior on Pinterest. This will help you understand their preferences and tailor your content accordingly.
  2. Create a Detailed Buyer Persona: Once you have gathered the necessary data, take the next step and create a buyer persona that represents your ideal follower. Include relevant details such as age, gender, location, hobbies, and interests. This will help you understand their motivations and align your content to their needs.
  3. Refine Your Content Strategy: With a clear understanding of your target audience and a detailed buyer persona, you can now refine your content strategy. Tailor your pins, captions, and boards to resonate with their interests, desires, and pain points. This targeted approach will attract followers who are genuinely interested in your niche and increase engagement.

Remember that your target audience is not static, so periodically revisit your buyer persona to ensure it aligns with current trends and preferences. Continuously monitor your Pinterest analytics to gather insights and make data-driven decisions to improve your content strategy. By consistently targeting your ideal audience and providing them with valuable, relevant content, you’ll attract more followers who are genuinely interested in what you have to offer.

Curate Original and Engaging Images

Captivating and original images are key to grabbing the attention of Pinterest users and encouraging them to become followers. Here’s how you can curate images that reflect your brand and engage your target audience:

  1. Define your brand message: Before curating images, it’s important to have a clear understanding of your brand’s message and identity. This will guide your image selection process and ensure that the visuals you choose are aligned with your brand’s values and aesthetics.
  2. Be visually consistent: Consistency is key when curating images for your Pinterest account. Choose a cohesive color palette and style that aligns with your brand, and use it consistently across all your posts. This will create a visually appealing and recognizable feed, making it easier for users to identify your brand when scrolling through their Pinterest feed.
  3. Focus on quality: High-quality images not only make your content look more professional, but they also attract more engagement. Invest in good photography or use graphic design tools to create visually appealing images that resonate with your audience. Make sure images are clear, well-lit, and visually interesting.
  4. Showcase your products or services: If you’re using Pinterest as a marketing tool for your business, it’s important to showcase your products or services in an attractive and engaging way. Highlight the unique features and benefits of your offerings through visually appealing images that tell a story and pique the interest of potential followers.


Curating original and engaging images is essential for growing your follower count on Pinterest. By defining your brand message, maintaining visual consistency, focusing on image quality, and showcasing your products or services, you can attract and engage your target audience, ultimately encouraging them to become loyal followers of your Pinterest account.

Maximize Reach with Relevant Topic Tags

Properly utilizing relevant topic tags is crucial for categorizing and optimizing your Pinterest content, helping you reach a wider audience and attracting new followers. By incorporating strategic topic tags, you can ensure that your pins appear in relevant search results, increasing the visibility of your content and ultimately driving more people to follow your account.

When selecting topic tags for your pins, it’s important to choose keywords that accurately represent the content of your pin and align with the interests of your target audience. Conduct keyword research to identify popular search terms related to your niche and incorporate them into your tags. This will improve content categorization and increase the likelihood of your pins being discovered by users who are actively searching for content like yours.

Here are some tips for optimizing your topic tags:

  1. Be specific: Use descriptive tags that precisely reflect the content of your pin. Avoid using generic or broad tags that may not accurately represent what your pin is about.
  2. Stay relevant: Choose topic tags that directly relate to your pin and are popular within your target audience. This will ensure that your content is seen by users who are genuinely interested in your niche.
  3. Experiment with variations: Don’t be afraid to try different variations of your topic tags. Use synonyms, related terms, or alternative phrasings to expand the reach of your content and capture the attention of a broader audience.
  4. Stay up to date: Keep an eye on current trends and incorporate relevant trending tags into your content. This can help your pins appear in trending searches and increase your chances of gaining new followers.

Remember, the goal of using relevant topic tags is to optimize your Pinterest content for searchability and categorization. By following these tips and consistently applying relevant topic tags to your pins, you can maximize your reach, attract new followers, and grow your presence on Pinterest.

Build a Cohesive Brand Identity for Recognition

Building a strong and recognizable brand identity on Pinterest is essential for fostering trust, recognition, and ultimately gaining more followers for your account. A cohesive brand identity helps you stand out in a crowded online space and attract your target audience. Here are some key steps to build a cohesive brand identity on Pinterest:

  1. Consistent Visual Elements: Use consistent colors, fonts, and imagery across all your Pinterest boards and pins. This creates a cohesive and visually appealing aesthetic that reflects your brand’s personality and values.
  2. Clear Brand Messaging: Craft clear and concise pin descriptions that align with your brand’s voice and message. Use keywords related to your niche to increase discoverability and attract followers who resonate with your brand.
  3. High-Quality Content: Share original and high-quality content that represents your brand’s expertise and values. This could include beautiful images, informative infographics, or engaging videos that provide value to your audience.
  4. Showcase your Expertise: Position your brand as an authority in your niche by sharing educational content, tips, and insights related to your industry. This establishes trust with your audience and positions your brand as a go-to resource.

By following these guidelines, you can create a strong and recognizable brand identity on Pinterest that attracts more followers and helps you achieve your business goals.

Share Infographics to Educate and Attract Followers

Infographics are a valuable content format for showcasing proprietary data, educating your audience, and boosting your brand recognition, ultimately gaining more followers on Pinterest. These visually appealing graphics combine text and images to present information in a clear and engaging manner. Here are some key reasons why you should consider using infographics as part of your Pinterest follower growth strategy:

  1. Educate your audience: Infographics provide an effective way to present complex data or concepts in a visually appealing and easily digestible format. By sharing informative infographics, you can educate your audience on various topics related to your niche, positioning yourself as an expert and attracting followers who are interested in learning from you.
  2. Boost brand recognition: Infographics are highly shareable, making them an excellent tool for spreading awareness about your brand. When your infographics are shared across Pinterest, they act as a visual representation of your brand identity and message. As more people encounter and share your infographics, your brand recognition increases, leading to a greater potential for attracting followers.
  3. Tap into the power of data: Infographics allow you to showcase proprietary data and statistics in a visually compelling way. By presenting unique and valuable information, you establish your brand as a reliable source of insights and attract followers who are interested in your niche. Infographics with proprietary data can also be a great way to generate backlinks to your website, further increasing your online visibility.
  4. Drive traffic to your website: When you create infographics, you have the opportunity to include your website’s URL or a call-to-action (CTA) within the graphics. This can encourage viewers to visit your website to learn more, increasing the chances of them becoming followers. Additionally, when your infographics are shared across Pinterest, they can act as a gateway for potential followers to explore your other content and offerings.

By incorporating infographics into your Pinterest marketing strategy, you can leverage the power of visual storytelling to educate your audience, boost brand recognition, and attract more followers. Remember to create eye-catching designs, use relevant and accurate data, and promote your infographics across other social media platforms to maximize their reach and impact.

Optimize Pins with Keywords for Improved Visibility

Optimizing your pins with the right keywords is crucial for improving your Pinterest account’s visibility, attracting new followers, and boosting your overall SEO efforts. By strategically incorporating relevant keywords into your board names and pin descriptions, you can increase your chances of showing up in search results and reaching a wider audience.

When choosing keywords for your pins, think about what terms your target audience might be searching for on Pinterest. Consider the topics or themes of your pins, as well as the specific interests and needs of your ideal followers. For example, if you’re a fashion blogger, you might use keywords like “spring fashion trends,” “outfit ideas,” or “styling tips” to optimize your pins and attract fashion-conscious users.

In addition to using popular search terms, it’s also important to create descriptive and compelling pin descriptions. Craft engaging and informative descriptions that not only include relevant keywords but also entice users to click on your pins and explore your content further. Use concise language and highlight the key benefits or unique aspects of your pins to make them stand out from the competition.

Here are some tips for optimizing your pins with keywords:

  1. Research popular keywords and trending topics in your niche to stay up to date with what users are searching for on Pinterest.
  2. Incorporate both broad and specific keywords to maximize your chances of appearing in a variety of search queries.
  3. Use long-tail keywords, which are more specific and less competitive, to target a niche audience and attract followers who are genuinely interested in your content.
  4. Don’t overstuff your pin descriptions with keywords; make sure they flow naturally and provide useful information to users.
  5. Regularly monitor the performance of your pins and adjust your keyword strategy as needed to optimize results.

Remember, optimizing your pins with keywords is just one part of a comprehensive Pinterest SEO strategy. By consistently implementing these tactics and providing valuable content to your audience, you can increase your visibility, attract more followers, and ultimately grow your influence on Pinterest.

Stay Active and Engaged for Sustainable Growth

Increasing your Pinterest follower count requires ongoing activity and engagement. Here’s how you can stay active and engage with your audience to achieve sustainable growth on the platform.

Firstly, it’s crucial to consistently share new content on Pinterest. By regularly posting fresh and valuable pins, you can keep your audience engaged and attract new followers. Aim to share content at least once a week to ensure your account remains active and visible.

In addition to sharing your own content, make sure to engage with other users by manually pinning, repinning, and following relevant boards and users. Interacting with the Pinterest community not only helps to build relationships but also increases the chances of others discovering and following your account.

Remember to also utilize Pinterest’s free shopping tools, such as the verified merchant program and Rich Pins. These features allow you to showcase your products and services, making it easier for users to find and engage with your content. By leveraging these tools, you can enhance your follower growth strategy and drive more traffic to your website.

Lastly, consider adding a Pinterest follow button to your newsletter or website. This simple addition can increase visibility and direct more traffic to your Pinterest account, ultimately attracting new followers.

By implementing these strategies and remaining active and engaged on Pinterest, you can foster sustainable growth, increase your follower count, and establish a strong online presence for your brand.

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