Growing your Pinterest presence is essential for effective Pinterest marketing. While managing a single Pinterest account can be beneficial, expanding your reach through multiple accounts can take your strategy to the next level. In this article, I will guide you through the steps to develop a successful Pinterest growth strategy by utilizing multiple Pinterest accounts for your Pinterest for business endeavors.
With multiple accounts, you have the opportunity to target different audiences, optimize content for specific niches, and increase your overall Pinterest presence. By diversifying your strategy, you can significantly expand your Pinterest reach, drive more Pinterest traffic to your website or online store, and boost Pinterest engagement with your audience.
However, managing multiple accounts requires careful planning and effective Pinterest account management. It’s crucial to create a cohesive brand identity across all accounts while tailoring your content to target the unique interests and preferences of each audience.
In the following sections, we will explore various strategies and techniques to optimize your approach, including:
- Understanding Pinterest’s content infrastructure
- Optimizing your Pinterest business account
- Trying different pin formats and post ideas
- Performing search engine optimization (SEO)
- Building an effective posting schedule
- Joining group boards for targeted reach
- Monitoring your progress
- Trying Pinterest ads
- Promoting your Pinterest account on other platforms
- Implementing a full-funnel Pinterest marketing strategy
By incorporating these strategies and techniques into your Pinterest marketing plan, you can effectively diversify your presence on the platform and achieve better business growth. Let’s get started!
Understanding Pinterest’s Content Infrastructure
Before diving into creating a Pinterest strategy, it’s important to understand the platform’s content infrastructure. Pinterest consists of three main structures: pins, boards, and the feed.
Pins are the visual posts that users can save and add descriptions and links to. These pins can be images, videos, or articles that capture the attention of users and inspire them in various ways. They serve as the foundation of content on Pinterest, allowing users to discover, save, and interact with the things they love.
Boards are collections of pins that users create to organize their ideas visually. Think of them as virtual bulletin boards where users curate and categorize their favorite content, helping them express their interests and aspirations. Users can create boards for specific themes, such as “Home Decor Ideas,” “Recipe Inspiration,” or “Travel Destinations.”
The feed is where users see content from accounts they follow, along with suggested content based on their activity. It’s a personalized showcase of pins tailored to individual users’ tastes and interests. The feed helps users discover new ideas, products, and content, making it a valuable space for businesses to showcase their offerings and reach their target audience.
Understanding Pinterest’s content infrastructure is essential for creating an effective Pinterest strategy. By leveraging pins, boards, and the feed, businesses can optimize their content to resonate with their target audience and drive engagement and conversions. The next section will delve into optimizing your Pinterest business account to create a cohesive and professional presence on the platform.
Optimizing Your Pinterest Business Account
When it comes to establishing a strong presence on Pinterest, optimizing your Pinterest business account is key. By paying attention to important elements such as your profile picture, board covers, bio, and website verification, you can create a cohesive and professional image that resonates with your audience. In this section, I will guide you through the steps to optimize your Pinterest business account for maximum impact.
1. Choose a Branded Profile Picture
Your profile picture is the first impression users have of your brand on Pinterest. To make a lasting impact, choose a branded profile picture that represents your business identity effectively. Whether it’s your company logo or a high-quality image related to your brand, ensure that it catches the eye and aligns with your overall visual identity.
2. Create Branded Board Covers
Board covers are visual representations of your boards that appear on your profile. By creating branded board covers, you can give your profile a polished and professional look. Design visually appealing covers that showcase your brand colors, fonts, and style. This way, when users visit your profile, they’ll immediately associate the board covers with your brand and feel compelled to explore further.
| Before | After |
|---|---|
3. Craft a Concise and Informative Pinterest Bio
Your Pinterest bio is a valuable opportunity to introduce your brand to potential followers. Use clear and concise language to highlight what your brand offers and why users should follow you. Incorporate keywords related to your niche and include any notable achievements or unique selling points. A well-crafted bio will help users understand your brand at a glance and encourage them to engage with your content.
4. Verify Your Website
Verifying your website on Pinterest is an essential step to establish credibility and trust with your audience. The verification process confirms that your website is authentic and associated with your Pinterest account. Adding a verification badge to your profile will not only enhance your brand’s legitimacy but also enable you to access valuable website analytics. This information can help you understand how Pinterest users engage with your website.
With these optimizations in place, your Pinterest business account will exude professionalism and create a strong visual identity. Users will be more likely to engage with your content and trust your brand. Remember to update your profile as your business evolves to ensure that it reflects your latest offerings and messaging.
Next, let’s explore different pin formats and post ideas to make your Pinterest strategy even more diverse and compelling.
Trying Different Pin Formats & Post Ideas
When it comes to diversifying your Pinterest strategy, experimenting with different pin formats and post ideas can make a significant impact on your engagement and reach. By utilizing various pin formats, you can cater to the preferences of different users and capture their attention with diverse content. Let’s take a look at some pin formats and post ideas that you can try:
1. Product Rich Pins
Showcase your offerings using product rich pins. These pins provide detailed information about your products, such as pricing, availability, and even direct links to purchase. By using product-rich pins, you can entice users to explore and make a purchase directly through Pinterest.
2. Video Pins
Engage your audience by creating captivating video pins. Videos on Pinterest have gained popularity and are an effective way to tell a story, demonstrate a product, or provide valuable tips and tutorials. Take advantage of the autoplay feature to grab users’ attention as they scroll through their feed.
3. Story Pins
Utilize story pins to provide step-by-step instructions, share behind-the-scenes content, or showcase a collection of ideas. Story pins allow you to create a narrative and keep users engaged by providing a seamless scrolling experience with multiple images or videos.
4. Article Rich Pins
Promote your blog articles using article rich pins. These pins display a headline, description, and author information, making it easier for users to discover and save your content. By leveraging article rich pins, you can drive traffic to your blog and increase visibility for your articles.
5. Shoppable Pins
Enable customers to make purchases directly from your pins by using shoppable pins. These pins include product details, pricing, and a “Buy” button, allowing users to complete the purchase without leaving Pinterest. Shoppable pins are an effective way to convert browsing users into paying customers.
By incorporating these pin formats and post ideas into your Pinterest strategy, you can provide a variety of content that caters to different user preferences. Experiment with these formats to discover what resonates best with your audience and drives maximum engagement.
| Pin Format | Description |
|---|---|
| Product Rich Pins | Showcase products with detailed information and direct purchase links. |
| Video Pins | Create engaging videos to capture users’ attention and tell a story. |
| Story Pins | Provide step-by-step instructions or share behind-the-scenes content. |
| Article Rich Pins | Promote blog articles with headlines, descriptions, and author information. |
| Shoppable Pins | Enable users to purchase products directly from the pins. |
Performing Search Engine Optimization
Pinterest is more than just a social media platform – it’s also a visual search engine. To ensure that your content gets discovered by Pinterest users, it’s essential to optimize it for search. By following some key SEO practices and leveraging the power of keywords, you can improve your visibility in search results and attract more traffic to your Pinterest account.
Conducting Keyword Research
Keyword research is the foundation of any successful SEO strategy. By identifying the right keywords for your niche, you can create content that aligns with your target audience’s search intent. Start by brainstorming relevant topics and then use keyword research tools such as Google Keyword Planner or SEMrush to find popular search terms in your industry. Look for keywords with medium to high search volume and low competition.
Strategic Keyword Placement
Once you have your keywords, it’s time to strategically incorporate them into your Pinterest content. Here are some key areas where you should use your keywords:
- Pinterest bios: Craft a compelling and keyword-rich bio that describes your expertise and what you offer.
- Pin titles: Use descriptive titles that include relevant keywords to make your pins more searchable.
- Pin descriptions: Write detailed and engaging descriptions for your pins, incorporating keywords naturally.
- Board titles: Choose board titles that are clear, concise, and keyword optimized.
- Board descriptions: Craft keyword-rich descriptions that accurately reflect the content of your boards.
- Image alt text: Don’t forget to optimize the alt text of your images with relevant keywords.
Creating Relevant and Engaging Content
While keywords are important, it’s equally crucial to create high-quality, relevant, and engaging content. Pinterest values user experience, so focus on creating pins and boards that provide value to your audience. Use your keywords naturally within the context of your content, but avoid overstuffing them. The goal is to provide valuable and meaningful content that both Pinterest and users will appreciate.
By performing keyword research and strategically optimizing your bios, pin titles, descriptions, board titles, board descriptions, and image alt text, you can enhance your Pinterest SEO and increase your chances of being discovered by your target audience. Remember to focus on relevance, quality, and user experience to fully leverage the power of SEO on Pinterest.
Building an Effective Posting Schedule
Establishing an effective posting schedule is essential for maintaining a consistent presence on Pinterest. To maximize your Pinterest marketing efforts and optimize your reach on the platform, it’s important to experiment with different pinning frequencies and ensure a diverse range of content. By developing a well-planned schedule and providing a variety of engaging content, you can increase your visibility and keep your audience engaged.
Consistent Pinning
Consistency is key when it comes to pinning on Pinterest. By maintaining a regular pinning schedule, you can establish credibility with your audience and build a loyal following. Aim to pin consistently throughout the week, spreading your pins evenly to ensure they reach a wide audience. Consistency also helps the Pinterest algorithm recognize your account as active and relevant, which can improve your visibility in search results and increase your chances of appearing in the home feed of your followers.
Content Variety
While consistency is important, it’s equally vital to provide a variety of content to keep your audience engaged. Experiment with different types of pins, such as product pins, video pins, story pins, article rich pins, and shoppable pins. By diversifying your content, you can cater to different user preferences and capture their attention with a range of visually appealing and informative pins. Consider the interests and needs of your target audience, and create a content strategy that provides value and keeps them coming back for more.
Pinning Frequency
Pin frequency refers to the number of pins you post per day or week. The ideal pinning frequency can vary depending on your audience, niche, and overall Pinterest strategy. Some accounts may benefit from posting multiple pins per day, while others may find success with a slower, more controlled approach. It’s important to find a pinning frequency that works best for your specific goals and resources. Monitor your analytics and observe how your audience responds to different pinning frequencies to determine the optimal schedule for your account.
Creating a spreadsheet or using a social media scheduling tool can help you stay organized and manage your pinning schedule effectively. Plan your pins in advance, taking into account the different types of content you want to share and the best times to pin for maximum visibility. Remember to track your results and make adjustments as needed to continuously optimize your pinning strategy.
| Pinning Frequency | Pin Types | Best Times to Pin |
|---|---|---|
| 3-5 pins per day | Mix of product pins, video pins, and article rich pins | Morning: 8-10 AM Afternoon: 2-4 PM Evening: 8-10 PM |
| 1-2 pins per day | Mainly story pins and shoppable pins | Afternoon: 2-4 PM Evening: 8-10 PM |
| 4-6 pins per week | Assorted mix of pin types | Experiment with different days and times, tailored to your audience’s behavior |
Remember, building an effective posting schedule is a continuous process of trial and adaptation. Regularly monitor your Pinterest analytics, analyze your pin engagement, and evaluate how different posting frequencies and content types affect your reach and audience response. By staying consistent, diversifying your content, and finding your optimal pinning frequency, you can maximize the impact of your Pinterest strategy and drive better results for your business.
Joining Group Boards for Targeted Reach
Joining group boards on Pinterest can be a strategic way to target specific audiences and increase your visibility. By collaborating with other users on niche-specific boards, you can tap into their audiences and expand your reach. Actively participating in group boards and sharing valuable content allows you to gain exposure to new users and potentially grow your own followers.
How to Find and Join Pinterest Group Boards
Here are the steps to find and join Pinterest group boards:
- Identify niche-specific boards: Look for group boards that are relevant to your business or niche. These boards often have a larger number of followers, making them ideal for reaching a wider audience.
- Research board contributors: Check the profiles of contributors to these group boards. Look for active users with a significant number of followers and engagement. These contributors should align with your target audience and have content that resonates with your brand.
- Follow board contributors: Once you’ve identified potential contributors, follow their profiles and engage with their content. This will help establish a connection and make it easier to request an invitation to join their group boards.
- Send a polite request: Reach out to board contributors through direct messages or comments, expressing your interest in joining their group boards. Be polite, explain why you believe your content would be a valuable addition, and highlight what you can bring to the board’s audience.
- Follow board guidelines: If you receive an invitation to join a group board, make sure to read and follow the board’s guidelines. Each group board may have specific rules regarding the type of content allowed, pin frequency, and engagement expectations. Adhering to these guidelines is essential for maintaining a positive relationship with other board contributors.
Joining relevant group boards can significantly increase your Pinterest visibility and help you target the right audience for your business.
| Benefits of Joining Group Boards | How It Increases Pinterest Visibility |
|---|---|
| Access to a larger audience | Collaborating with other users exposes your content to their audiences, increasing your reach. |
| Increased engagement | A wider audience translates into more opportunities for engagement, including likes, comments, and saves. |
| Networking opportunities | Group boards provide the opportunity to connect and engage with other like-minded content creators, leading to potential collaborations and partnerships. |
| Shares and repins | Your content is more likely to be shared and repinned by other board contributors and their followers, increasing its visibility even further. |
By leveraging the power of group boards, you can expand your reach, increase engagement, and connect with like-minded content creators, ultimately boosting your visibility on Pinterest.
Monitoring Your Progress
Tracking the performance of your Pinterest strategy is essential to understand what’s working and make data-driven optimizations. By utilizing Pinterest analytics, you can monitor key metrics that provide valuable insights into the effectiveness of your efforts.
One important metric to track is engagement, which measures how users interact with your pins. It includes actions such as saves, clicks, and comments. Monitoring engagement can help you identify the types of content that resonate with your audience and generate the most interest.
The click-through rate (CTR) is another vital metric to consider. It measures the percentage of users who click on your pins and visit your website. A high CTR indicates that your pins are compelling and successfully driving traffic to your site.
Follower growth is a metric that signifies the expansion of your Pinterest audience. By tracking your follower count over time, you can evaluate the impact of your strategy on attracting and retaining followers.
Tracking Pinterest Performance Metrics
To assist you in monitoring your Pinterest performance, the platform provides an array of metrics through its analytics dashboard. Here are some key metrics to focus on:
| Metric | Description |
|---|---|
| Impressions | The number of times your pins have been seen by users |
| Clicks | The number of times users have clicked on your pins |
| Engagement | The level of interaction users have with your pins (saves, clicks, comments) |
| Click-through Rate (CTR) | The percentage of users who click on your pins and visit your website |
| Follower Growth | The increase or decrease in your Pinterest followers over time |
By regularly analyzing these metrics, you can identify trends and patterns, gain a deeper understanding of your audience’s preferences, and make informed decisions to optimize your Pinterest performance.
Monitoring your progress on Pinterest is an ongoing process. By paying attention to metrics such as engagement, click-through rate, and follower growth, you can gauge the success of your strategy and make necessary adjustments to improve your Pinterest presence.
Trying Pinterest Ads
Incorporating Pinterest ads into your strategy can provide a significant boost to your reach and engagement. With Promoted Pins, you have the opportunity to target specific audiences, increase brand visibility, and drive traffic to your website.
By setting up ad campaigns, you can create tailored advertisements that align with your business goals. Whether you want to increase brand awareness, drive consideration, or encourage conversions, Pinterest ads offer targeted advertising solutions to meet your objectives.
One of the key benefits of Pinterest ads is the increased reach they can provide. By promoting your content, you can extend your brand’s visibility to a wider audience beyond your existing followers. This expanded reach allows you to connect with potential customers who may not have discovered your business organically.
Furthermore, Pinterest provides conversion tracking tools, allowing you to measure the effectiveness of your ads. By analyzing metrics such as click-through rate and conversion rate, you can gain valuable insights into the success of your campaigns and make data-driven optimizations.
Whether you’re looking to increase website traffic, generate leads, or boost sales, Pinterest ads are a valuable addition to your marketing strategy. Take advantage of targeted advertising and the increased reach they offer to maximize your results on the platform.
Benefits of Pinterest Ads
| Benefits | Description |
|---|---|
| Targeted advertising | Reach your specific audience based on their interests, demographics, and behaviors. |
| Increased reach | Extend your brand’s visibility to a wider audience, increasing your chances of connecting with potential customers. |
| Conversion tracking | Measure the effectiveness of your ads and optimize them for better results. |
| Improved engagement | Promote your content in a visually appealing way to capture the attention of Pinterest users. |
Promoting Your Pinterest Account on Other Platforms
To expand your Pinterest reach and attract more followers, I recommend promoting your Pinterest account on other social media platforms. Cross-promoting your Pinterest account through your website, blog, and other social media profiles can help drive traffic and encourage users to follow you on Pinterest. By integrating your Pinterest presence with other platforms, you can maximize your overall online visibility and increase your chances of reaching a larger audience.
Here are some effective ways to promote your Pinterest account on other platforms:
- Embed Pinterest pins on your website or blog: By embedding your Pinterest pins on your website or blog, you can showcase your visually appealing content to your website visitors, encouraging them to follow your Pinterest account for more inspiration.
- Share Pinterest Boards on Social Media: Create awareness about your Pinterest boards by sharing them on your social media profiles. Highlight the unique and interesting content on your boards to attract followers who are interested in those specific topics.
- Include Pinterest Follow Buttons on Your Website: Make it easy for your website visitors to follow your Pinterest account by adding Pinterest follow buttons to your website. This allows them to directly connect with you on Pinterest and stay updated with your latest pins and boards.
- Collaborate with Influencers or Brands: Partnering with influencers or brands in your niche can help you tap into their existing audience and promote your Pinterest account. Collaborate on joint Pinterest boards or cross-promote each other’s accounts to expand your reach.
- Create Pinterest-Focused Social Media Posts: Craft engaging social media posts that highlight the value your Pinterest account provides. Encourage your followers on other platforms to check out your Pinterest account for more inspiring ideas, tips, or tutorials.
Integrating Pinterest with Instagram Example:
If you have a strong presence on Instagram, you can incorporate Pinterest into your Instagram content strategy. For example, you can create Instagram posts that feature a behind-the-scenes look at your Pinterest boards, a sneak peek of upcoming pins, or a call-to-action to follow you on Pinterest for more exclusive content.
| Instagram Post | Pinterest Image |
|---|---|
By leveraging the power of cross-promotion and social media integration, you can attract more followers to your Pinterest account, increase your reach, and engage with a wider audience. Make sure to consistently share high-quality content and provide value to your followers to foster meaningful connections and build a strong Pinterest community.
Implementing a Full-Funnel Pinterest Marketing Strategy
To maximize your results on Pinterest, it’s important to implement a full-funnel marketing strategy that targets customers at every stage of the customer purchase journey: awareness, consideration, and conversion. By crafting campaigns that align with these objectives and connect with customers throughout their journey, you can increase the effectiveness of your Pinterest marketing efforts and drive better results.
1. Awareness
At the awareness stage, your goal is to introduce your brand and offerings to a wide audience. Focus on creating visually appealing pins that grab attention and generate interest. Use eye-catching images, compelling copy, and relevant keywords to attract users who are searching for inspiration and ideas. Additionally, consider using promoted pins or sponsored campaigns to expand your reach and expose your brand to a larger audience.
2. Consideration
During the consideration stage, your goal is to nurture and engage with potential customers who have shown interest in your brand. Provide valuable content that showcases the benefits of your products or services. Experiment with different pin formats such as videos, tutorials, and product demos to captivate your audience and encourage them to explore your offerings further.
3. Conversion
At the conversion stage, your focus should be on driving actions that lead to a sale or conversion. Provide clear calls-to-action and make it easy for users to take the desired action, such as making a purchase, signing up for a newsletter, or requesting a quote. Utilize shoppable pins and link directly to product pages to streamline the purchasing process and maximize conversions.
By implementing a full-funnel marketing strategy on Pinterest, you can effectively guide customers through their purchase journey and maximize your results. It’s important to continuously analyze and optimize your campaigns based on the performance data provided by Pinterest analytics to ensure you are driving the best possible results.
| Stage | Objectives | Strategies |
|---|---|---|
| Awareness | Introduce your brand and offerings | Create visually appealing pins, use relevant keywords, consider promoted pins or sponsored campaigns |
| Consideration | Nurture and engage with potential customers | Provide valuable content, experiment with different pin formats |
| Conversion | Drive actions that lead to a sale or conversion | Include clear calls-to-action, utilize shoppable pins and direct links |
By targeting customers at each stage of the customer purchase journey, you can maximize the impact of your Pinterest marketing efforts and achieve better business growth.
Conclusion
In conclusion, diversifying your Pinterest strategy with multiple accounts can be a powerful approach to amplify your reach and engagement on the platform. By optimizing your Pinterest business account, trying different pin formats, performing SEO, building an effective posting schedule, joining group boards, monitoring your progress, trying Pinterest ads, and promoting your Pinterest account on other platforms, you can create a comprehensive Pinterest strategy that maximizes your results.
Remember to experiment, analyze data, and adapt your strategy accordingly to continuously improve your Pinterest presence and achieve better business growth. By leveraging the tips and techniques discussed in this article, you can unleash the full potential of Pinterest as a valuable marketing tool for your business.
Start implementing these strategies today and discover the immense opportunities that await you in the dynamic world of Pinterest.