As a digital marketer, I understand the importance of reaching the right audience and maximizing engagement. That’s why I’m excited to share with you the power of audience targeting on Pinterest, especially with multiple accounts. Pinterest audience targeting allows you to connect with specific groups of people by utilizing various strategies.
Whether you want to target site visitors, upload customer lists, or create engagement audiences, Pinterest offers a range of options to refine your marketing campaigns. By combining customer information with data on how people use Pinterest, you can effectively reach your desired audience and make the most of your advertising efforts.
In this article, we’ll explore the ins and outs of audience targeting on Pinterest, providing you with valuable insights on how to leverage this feature for maximum success. From setting up the Pinterest tag to utilizing targeting templates and sharing audiences between ad accounts, we’ll cover it all.
So, if you’re ready to take your Pinterest marketing to the next level and drive exceptional results, keep reading. Let’s unlock the power of audience targeting and see how it can revolutionize your Pinterest campaigns.
Targeting Site Visitors on Pinterest
As a Pinterest marketer, reaching your site visitors can significantly boost your advertising efforts. To target these valuable users, you need to set up the Pinterest tag on your website. The Pinterest tag is a piece of code that enables you to track visitor behavior and create targeted audiences for retargeting purposes.
First, you’ll need to add the base code of the Pinterest tag to every page of your website. This ensures that you can capture data from all site visitors. Additionally, you’ll need to add the event code to specific pages that you want to track more closely. This could include pages where visitors perform key actions, such as adding items to their cart or initiating checkout.
With the Pinterest tag set up, you can create custom audiences based on specific event tags or pages that people have visited on your site. This allows you to retarget visitors who have taken particular actions or shown interest in specific products or services. For example, you can create an audience of visitors who added items to their cart but didn’t complete the purchase.
Retargeting Example
Let’s say you run an ecommerce store and have implemented the Pinterest tag on your website. By tracking visitor behavior, you can identify users who have shown intent to purchase but haven’t followed through. With this information, you can create a retargeting campaign specifically targeting these potential customers.
Using the Pinterest tag, you can serve ads to the defined audience of cart abandoners, reminding them of the products they left behind. This retargeting strategy helps you increase the chances of converting these valuable leads into paying customers.
It’s important to note that the audience size will update within 24 hours, allowing you to see the number of site visitors included in your audience. Additionally, you have the flexibility to delete audiences or target them in your ad campaigns, providing full control over your targeting efforts.
Targeting Site Visitors on Pinterest: Quick Steps
- Add the base code of the Pinterest tag to every page on your website.
- Add the event code to specific pages you want to track, based on desired visitor actions.
- Create custom audiences based on event tags or pages visited.
- Utilize retargeting strategies to engage and convert site visitors who have shown specific intent or interest.
- Monitor the audience size, and make adjustments as necessary to optimize your targeting efforts.
By effectively targeting site visitors on Pinterest, you can maximize your advertising efforts by reaching users who have already shown interest in your brand or products. Retargeting these visitors with personalized ads can significantly increase the chances of converting them into loyal customers.
| Benefits of Targeting Site Visitors on Pinterest | Best Practices |
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Uploading Customer Lists for Targeting
When it comes to audience targeting on Pinterest, one effective strategy is uploading customer lists. This allows you to reach your existing customers and engage with them through targeted ad campaigns. Pinterest provides the option to upload customer lists in two formats: email and mobile ad IDs. By utilizing this feature, you can leverage the information you already have to create personalized experiences for your customers.
Before uploading your customer lists, it’s important to ensure that they are in the correct format. For email lists, you can use formats such as cleartext, SHA256, or MD5 hash key. On the other hand, mobile ad IDs can be uploaded using SHA1, SHA256, or MD5 hash keys.
Keep in mind that there are certain requirements you need to follow when uploading customer lists. Make sure to exclude individuals who have opted out of targeted advertising to respect their privacy preferences.
Once you have your customer lists prepared, you can easily upload them to Pinterest. After the upload is complete, Pinterest will create a new customer list audience for you based on the provided information. It’s important to note that the size of the audience may take 24-48 hours to update, so make sure to plan your campaigns accordingly.
Additionally, Pinterest allows you to edit or replace existing customer lists. This gives you the flexibility to keep your customer targeting up-to-date and adapt to changes in your customer base over time.
By uploading customer lists, you can tap into the power of your existing customer data and use it to drive engagement and conversions on Pinterest. It’s a valuable tool for creating personalized experiences and reaching out to your most valuable customers.
| Step | Description |
|——|————-|
| 1 | Prepare customer lists in the required format (email or mobile ad IDs) |
| 2 | Log in to your Pinterest Business account and navigate to the Ads Manager |
| 3 | Click on “Audiences” in the top menu |
| 4 | Select “Create” and choose “Customer list” as the audience type |
| 5 | Click on “Upload customer list” and select the appropriate file with your customer data |
| 6 | Wait for the upload to complete and create a new customer list audience |
| 7 | Review and ensure the accuracy of the uploaded data |
| 8 | Monitor the audience size, which will update within 24-48 hours |
| 9 | Use the customer list audience in your ad campaigns to target your existing customers effectively |
Uploading customer lists for targeting on Pinterest is a powerful strategy that allows you to leverage your existing customer data to create personalized and engaging ad campaigns. By following the steps outlined in the table above, you can take advantage of this feature and maximize the impact of your Pinterest marketing efforts.
Targeting Engagement Audiences on Pinterest
Engagement targeting on Pinterest allows you to show ads to audiences who have previously interacted with your content. This targeting strategy is highly effective in capturing the attention of users who have already demonstrated interest in your brand or offerings. By focusing on engagement audiences, you can increase the likelihood of converting these interested individuals into customers.
Types of Engagement Audiences
There are two main types of engagement audiences on Pinterest:
- Any engagement action: This audience includes individuals who have interacted with your content through various actions such as Pin clicks, saves, comments, and video views. By targeting this audience, you can maximize your reach to users who have engaged with your brand in any way, creating further opportunities for interaction and conversions.
- Optimized engagement actions: This audience focuses on high-intent engagement actions. It includes individuals who have taken specific actions demonstrating a strong interest in your offerings, such as adding items to a shopping cart or submitting a lead form. By targeting this audience, you can tailor your ads to appeal to users who are closer to making a purchase or taking a desired action.
Engagement audiences can be created based on interactions with Pins, ads, campaigns, or campaign objectives. This allows you to narrow down your targeting and focus on users who have engaged with specific aspects of your Pinterest presence. By strategically targeting engagement audiences, you can increase the chances of capturing the attention and interest of individuals who are already familiar with your brand.
Creating Actalike Audiences
Engagement audiences also serve as a valuable resource for creating actalike audiences. Actalike audiences are groups of users who share similar characteristics and behaviors as your existing engaged audience. By leveraging the data from your engagement audiences, you can expand your reach and target individuals who have a higher likelihood of being interested in your brand.
To create actalike audiences, you can utilize the Pinterest ad platform’s audience creation tools. These tools analyze the attributes and behaviors of your engagement audience and generate a new audience with similar characteristics. This powerful targeting option allows you to extend your reach beyond your initial engagement audience and connect with potential customers who may not have interacted with your brand yet.
Targeting Options for Pinterest Ads
When it comes to advertising on Pinterest, you have a range of targeting options at your disposal to connect with individuals who are interested in your products and ideas. By leveraging these options, you can create both narrow and broad audiences to maximize the impact of your ad campaigns.
Here are some of the key targeting criteria you can utilize on Pinterest:
- Interests: Reach users who have demonstrated interest in specific categories or topics related to your offerings.
- Demographics: Tailor your ads based on factors such as age, gender, location, and language.
- Placements: Choose where your ads will appear, such as in search results, in people’s home feeds, or on specific boards.
- Engagement: Connect with users who have interacted with your content in various ways, including Pin clicks, saves, comments, and video views.
These options allow you to fine-tune your targeting strategy and ensure that you’re reaching the right audience. To make the process even more efficient, you can customize targeting options for each ad group, allowing for precise audience segmentation.
When selecting targeting criteria, Pinterest provides a helpful feature that shows the estimated number of people you may reach based on your chosen options. This insight enables you to gauge the potential reach of your campaigns and make informed decisions.
Once you’ve selected your targeting options, you can easily add them to new or existing ad groups. This flexibility gives you the freedom to create tailored campaigns that align with different objectives and target specific audience subsets.
Example Table: Comparing Narrow vs. Broad Audience Targeting
| Narrow Audience | Broad Audience | |
|---|---|---|
| Definition | Audience targeting with specific, refined criteria | Reaching a broader range of users with less defined criteria |
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| Examples |
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This table highlights the contrasting benefits and use cases of narrow and broad audience targeting strategies. While narrow audience targeting helps you refine your focus and connect with specific individuals, broad audience targeting allows you to reach a larger user base and potentially discover new customer segments.
By leveraging the available targeting options and customizing them to your campaign objectives, you can create effective ad campaigns on Pinterest that resonate with your desired audience and drive maximum engagement.
Sharing Audiences between Pinterest Ad Accounts
Pinterest’s Business Manager provides a convenient feature that allows you to effortlessly share existing audiences between different ad accounts. By sharing audiences, you can save time and implement successful strategies across multiple accounts, maximizing the impact of your advertising efforts.
To share an audience, simply follow these easy steps:
- Access the Audiences page in Ads Manager.
- Click on the Manage access icon located next to the audience you wish to share.
- Select the Share audience list option.
- You can then choose to share the audience with one or multiple ad accounts, depending on your requirements.
By sharing audiences, you can ensure consistent targeting across your Pinterest ad accounts, avoiding the need to recreate audiences for each account individually. This streamlines the process and allows you to maintain a unified approach to audience targeting.
Viewing Shared Audiences and Revoking Access
Once you have shared an audience, you may need to view the shared audiences or revoke access at a later stage. To do this, navigate to your Business Manager and follow these steps:
- Go to the Audiences section within Business Manager.
- Here, you can easily view all the shared audiences and manage their access.
- To revoke access, simply click on the specific shared audience and follow the necessary steps.
Sharing audiences between Pinterest ad accounts through Business Manager provides a seamless and efficient way to leverage successful audience targeting strategies. By taking advantage of this feature, you can effectively reach and engage your target audience across multiple accounts, driving better results for your Pinterest advertising campaigns.
| Benefits of Sharing Audiences | How to Share Audiences | Viewing Shared Audiences |
|---|---|---|
| 1. Saves time and effort by reusing successful audience targeting strategies. | 1. Access the Audiences page in Ads Manager. | 1. Go to the Audiences section within Business Manager. |
| 2. Ensures consistent targeting across multiple Pinterest ad accounts. | 2. Click on the Manage access icon next to the audience. | 2. Easily view all shared audiences and manage access. |
| 3. Streamlines the process of creating and managing audiences. | 3. Select the Share audience list option. | 3. Revoke access by following the necessary steps. |
Targeting Templates for Campaigns on Pinterest
If you want to save time and ensure consistent and effective targeting for your Pinterest ad campaigns, targeting templates are the way to go. With targeting templates, you can streamline the process of adding targeting attributes, making your campaign setup faster and more efficient.
Setting up targeting attributes in the Targeting details section of Ads Manager is the first step. Once you’ve defined your targeting criteria, you have the option to save them as a template. Simply click on “Save as template” and provide a name for your template.
When setting up new campaigns, you can then use these existing templates to add targeting quickly. Just click on “Use existing template” and select the desired template from the list. This eliminates the need to manually input targeting attributes for each new campaign, saving you valuable time.
Targeting templates help ensure consistent and effective targeting across your campaigns. By using predefined targeting attributes, you can maintain a cohesive strategy and reach the audience you desire. This is especially valuable when running multiple campaigns with similar targeting requirements.
By simplifying the targeting process, Pinterest’s targeting templates enable you to focus on other aspects of your campaign, such as creating compelling ad creative and optimizing your bidding strategy. With efficient targeting, you can maximize the impact of your campaigns and achieve better results.
So, take advantage of Pinterest’s targeting templates and save time while ensuring effective and consistent targeting for your ad campaigns.
Ad Review and Targeting Restrictions on Pinterest
Once you launch your campaign on Pinterest, it undergoes an ad review process to ensure compliance with advertising and targeting guidelines. This review process typically takes up to 24 hours and is essential to maintain the platform’s high-quality ad experience.
If your campaign violates any guidelines, don’t worry! Pinterest will notify you through the Ads Manager and provide clear instructions on what needs to be changed for reapproval. It’s important to carefully review the guidelines and make the necessary adjustments to ensure your campaign meets the requirements.
It’s worth mentioning that certain ad categories may have targeting restrictions. These restrictions limit the potential audience for your ads, but they are in place to ensure compliance with specific advertising policies. While your ad may be approved, it will only be served to the approved audience, limiting its reach.
Understanding the ad review process and targeting restrictions is critical to running successful campaigns on Pinterest. By adhering to the guidelines and navigating the limitations, you can create compelling ads that resonate with your audience while maintaining the platform’s integrity.
Conclusion
By strategically utilizing audience targeting with multiple Pinterest accounts, you can refine your Pinterest marketing strategy and reach your target audience more effectively.
With options such as targeting site visitors, uploading customer lists, and creating engagement audiences, you can tailor your ad campaigns to specific groups of people on Pinterest. These audience targeting strategies enable you to maximize the impact of your marketing efforts and engage with the right people at the right time.
Utilizing targeting templates, sharing audiences between ad accounts, and understanding ad review processes and restrictions can further optimize your Pinterest marketing. By streamlining your targeting process and leveraging existing successful tactics, you can save time and ensure consistent, effective targeting.
By implementing these audience targeting strategies and techniques, you can enhance audience segmentation, increase the relevance of your ad campaigns, and achieve maximum engagement on Pinterest. Start leveraging the power of Pinterest marketing today to reach your target audience and drive results for your business.