Pinterest has 450 million monthly active users, making it great for businesses.1 But, are you getting the best return on investment (ROI) from your Pinterest ads? The key is using proven methods to make your Pinterest ads work better.
Imagine a store that saw a 40% increase in engagement and clicks with Carousel Pins.1 Or a food delivery service that got a 35% higher click-through rate with great images and descriptions?1 Pinterest Ads can be very effective if used right.
Here, I will reveal how to make your Pinterest ads work harder, targeting the right audience, testing creativity, and following trends. Learn to use Pinterest fully and boost your business.
The Power of Pinterest Ads for Business Growth
Pinterest Ads are called Promoted Pins. They are ads that look like regular pins but are paid for. They are a great way for businesses to show their products to the right people in a friendly way. When someone clicks on your Promoted Pin, they go directly to your website’s product page. This helps turn those clicks into actual sales. To start advertising on Pinterest, create a Business account. Also, make sure the Pinterest Tag is on your website.
How Pinterest Ads Work
There are over 400 million people on Pinterest every month. It’s especially popular for things like fashion, beauty, home decor, and food. People love spending time on Pinterest, more than 14 minutes per visit, because of its interesting content.2 Businesses can use Pinterest ads to reach these active users.
Crafting Your Pinterest Ad Strategy
Make a strong Pinterest Ad strategy that gets people’s attention and brings results for your company. First, decide what you want to achieve, like making your brand known, bringing more people to your website, or selling more.2 Then, figure out who your ads should target, based on their interests, what they search, and who they are.2 Lastly, pick the best ad type, like photos, videos, or several images sliding, that fits your goal and message.
Defining Your Goals on Pinterest
First, it’s key to know what you want from Pinterest Ads. Do you aim to grow brand awareness, find new leads, or increase sales? This understanding will shape how you run your ads and check if they work. For instance, Brand A used Pinterest Shopping Ads to tell more people about their green cleaning items. In just three months, their brand awareness went up by 20%.3 Company B targeted women aged 25-45 keen on staying fit to boost class sign-ups by 30% in two months.
Brand Awareness
Pinterest is great for making your brand more popular and recognizable.3 It’s perfect for showing off cool visuals. Plus, its targeting features help you reach the right people. A saw their brand reach 20% more folks in three months with Shopping Ads.
Website Traffic
Want more people on your website? Pinterest Ads can really help.3 Promoted Pins tend to get more clicks than other ads. This shows they’re good at catching people’s eyes. Brand E got a 50% boost in website visits using Pins about home projects. They used Pinterest’s data to decide what to focus on.
Conversions and Sales
For boosting sales, Pinterest Ads are a great tool.3 Ads on Pinterest can include special features that make shopping easier. This is especially good for online stores. B saw a 30% jump in class sign-ups thanks to well-targeted ads. And K, which sells home decor, made 35% more sales. Their cost to get each new customer also went down by 25% using Shopping Ads.
Identifying Your Target Audience
Crafting good Pinterest ads means knowing who you’re talking to. Pinterest lets you aim your ads at the right people. This includes folks who like certain things, use certain words, or fit certain profiles. Using these tools well makes sure your Pinterest ad targeting hits the mark, leading to great outcomes for your brand.
Interest Targeting
Interest targeting on Pinterest helps you find users by what they like or do. Imagine Company B, a fitness spot, aiming at women from 25 to 45 into health. This move led to more women signing up for classes, up by 30% in two months.4 By showing people what they love, you get them to notice and remember your brand.
Keyword Targeting
Pinning ads to certain keywords can catch the eye of people looking for related stuff. It’s great for getting more website visits or leads. Brand C, known for clothes, shared Carousel Pins with many outfits. It boosted clicks and interest by 40%.4
Demographic Targeting
Pinterest also helps hit dead center with certain groups of people, from age to income. Such detailed targeting can customize your ads just right for your audience. As shown by Company B, using this led to more class sign-ups, also up by 30% in two months.4
Combine all these targeting options, and your Pinterest ads become super focused and appealing. Aiming right can boost how many people act on your ads, increasing your success.
Choosing the Right Pinterest Ad Format
Pinterest has many ad formats. They are great for reaching out to your intended audience. You can choose from Pinterest Promoted Pins, Pinterest video ads, and Pinterest carousel ads. It’s important to pick the one that matches your campaign’s aims and showcases your content well.
Standard Pins work well for boosting brand awareness and displaying your products. Video Pins grab people’s attention and convey your message in an engaging way. With Carousel Pins, you can show off more images or videos in one ad. This offers users a richer experience. Brand C saw a 40% increase in clicks when they used Carousel Pins to display multiple outfits in a single ad.3
Think about your campaign goals and who you want to reach. Also, consider what kind of content will engage your audience most. Try different ad formats and see which ones perform the best through data analysis. This will help you find the most successful strategy for your business.
Creating Compelling Pinterest Ads
Making Pinterest ads that people can’t resist is key. They should be eye-catching and push people to act. This means your Pins and their descriptions need to work well together for great results.
Design Eye-catching Pins
Make sure your Pins look great and relate well to your audience. Use bright images, vivid colors, and clear text. This way, you’ll grab people’s attention right away.5 For example, Company D’s meal delivery ads showed their dishes in high quality. They also had enticing descriptions. These ads got a 35% higher click-through rate than others on different platforms.
Optimize Your Pin Descriptions
What you say in your Pin descriptions matters a lot. Keep them short but full of info. Add keywords to help people find your Pins.5 But remember, don’t overdo the keywords. Focus on connecting with what your audience cares about. This is how great Pin descriptions can make your ads do better.
Optimizing Pinterest ROI
Using Pinterest Analytics to track ad performance is key. It helps in optimizing campaigns and boosting ROI. Valuable data uncovers audience insights, top Pins, and guides better decisions for improving results.6
Use Pinterest Analytics
Take Brand E for example. They found their DIY home improvement Pins appealed to followers. By focusing more on this content, they saw a 50% spike in their site traffic.6
Test and Refine
Keep testing different ad parts like images, headlines, and targets. Then, use this data to refine and enhance your ads.6 Company F, specializing in online education, tweaked their Pinterest Ads’ headlines and images. They found that Pins with testimonials and success stories attracted the most interest. This approach led to a 25% rise in course enrollments.6
Monitor Your Budget and Bidding Strategies
It’s very important to watch your Pinterest ad budget closely. Also, changing how you bid can really help improve your outcomes. Try different approaches, like using cost-per-click (CPC) or cost-per-thousand impressions (CPM), to see what works best for you.5
Brand G, a jewelry brand, began with a careful CPC bidding plan. But, they found that moving to a CPM strategy was better. This change brought them more ad views and a 15% sales increase.57
Always keep an eye on your Pinterest ad spend optimization. And, use the data to fine-tune your Pinterest bidding strategies. This way, you can get better outcomes and get the most from your ad money.5
Leverage Seasonal Trends on Pinterest
Being ahead in marketing means grabbing the chance in seasonal trends on Pinterest. Things like seasonal marketing, holiday advertising, and campaigns based on trends are essential.
Company H saw how important seasonal trends were. They promoted gift sets during the winter and sales jumped by 30%.8 This smart choice matched their products with what people were looking for on Pinterest during those times.
Keeping an eye on Pinterest trends helps. It lets you create ads that really speak to your audience. From holiday products to summer gear, you can always find something that clicks with the seasonal vibe on this platform.
Adapting to what Pinterest users like and do is key. Using the right seasonal trends can boost your brand. It makes you a go-to for great ideas and products for your audience.
Foster a Strong Organic Pinterest Presence
Building a strong organic profile on Pinterest can boost how well your ads do.9 With over 400 million users each month, there’s a lot of activity.9 Plus, most searches don’t use brand names, which is a chance to get your brand known.
Share useful, beautiful content to get people interested in your brand on Pinterest.9 Pinners go to websites 33% more than Facebook users, and many buy what they see on Pinterest.9
Brand I, a travel company, mixed their regular Pins with Ads. They showed off cool places and travel tips. This strategy boosted their bookings by 45%.9 Pinterest posts last longer, keeping the interest and sales coming.
Creating the right Pinterest plan is crucial. You should target what your audience likes and does.9 Most people on Pinterest spend more and use it when looking to buy something.9 It’s perfect for getting your brand out there and selling more.
Utilize Rich Pins for Better Engagement
Using Pinterest’s Rich Pins feature can greatly improve how users interact with your content. It helps boost sales by showing more details like prices and availability. This extra info makes people more likely to click on the Pin, save it, and visit your site.10
For example, Company J, a kitchenware shop, saw the benefits and added Rich Pins showing their product prices and if items were in stock.10 Doing this increased their sales from Pinterest Ads by 20%.10
Rich Pins are favored by Pinterest’s system, so they often show up more in searches and feeds.10 They also make it easier for people to use your site or buy your products, which means more clicks and purchases.10 You can watch Pinterest metrics to learn how well your Rich Pins are doing, showing you what’s working and where you can improve.10
Maximizing Rich Pins means picking great descriptions and using lots of popular keywords. Add in the best images you have to grab people’s attention.10 Keep your Pins up to date to keep people coming back. Trying different Rich Pin styles gives you a chance to see what your audience likes best.10
Just remember, getting Rich Pins approved by Pinterest takes a bit of time for them to check your site out.10
Explore Pinterest Shopping Ads
Pinterest Shopping Ads are great for businesses. They help them sell more. This tool turns your products into Pins people can shop from directly. It makes advertising easier and showcases what you offer. For example, Brand K boosted their sales by 35% using Pinterest Shopping Ads. They also cut their advertising cost by 25%.
These Ads let you aim at your customers accurately. Shopping Pins show details like pictures, descriptions, and prices. They also have direct links for easy shopping. Pinterest has less competition than other platforms. This can make your brand stand out more with cheaper clicks.
Want to do better with your Pinterest Shopping Ads? Try using Rich Pins, videos, and A/B tests. Also, check out different ad types. These include Product Pins, Shopping Carousels, and Catalog Shopping Pins. Doing this can boost how well your ads do and make your money go further.
Using Pinterest Shopping Ads right can help your business a lot. Pair them with smart e-commerce and catalog management. This way, you can really grow your sales through Pinterest. It’s a great way to reach success with your advertising on Pinterest.
Collaborate with Pinterest Influencers
Working with influencers on Pinterest can boost your brand’s trust and reach. Find influencers whose followers match your target audience and do sponsored work with them.11 For example, Company L worked with gym influencers on Pinterest. This work brought a 50% more ad clicks and a 30% sales increase.11
Search for top opinion leaders who have many followers and high interaction.11 Like Louise Meyers, a designer online. She has over 63K followers and her boards get 2.7 million views.11 Collaboration with influencers like her opens door to their followers. This act also adds credibility to your brand.
Partnerships and sponsored posts on Pinterest can really help reach new people and bring real outcomes.12 Most Pinners find brand content useful,12 so aim to make helpful, interesting posts. These need to connect with your audience well.
To win at influencer marketing on Pinterest, pick influencers that fit your brand and engage the right people. Make sure the ads are real, interesting, and support your marketing goals. This will make your Pinterest deals work stronger.
Key Performance Indicators to Track
It’s vital to track key performance indicators (KPIs) for your Pinterest Ad campaigns. This helps optimize them and measure success.5 Keep an eye on metrics like impressions, reach, clicks, and more. This way, you’ll gain insights and understand your audience better.5 You’ll also figure out what content works best and make smart decisions to boost your ROI.
Impressions and Reach
Impressions show how often your pins are seen,13 while reach tells you how many people saw your content.13 By tracking these, you learn about your Pinterest Ads’ visibility and impact.
Clicks and Engagement
Clicks on your ads show how many users visited your site or product page.13 Engagement metrics like closeups, comments, and shares reveal interest and content value.13
Conversions and Sales
Conversions and sales are key indicators of success for Pinterest Ad campaigns.5 Keep an eye on metrics like cost per conversion and ROAS. These help you see how effective your ads are at driving purchases or lead generation.5
Cost Per Action
Watching your ad spend and cost per action is important for using your budget well.5 Look at metrics like CPC and cost per conversion. This ensures your Pinterest Ads are giving you a good return on investment.5
Effective Pinterest Ads Reporting
As a data-driven marketer, I see how reporting is key to improve Pinterest ads. A good Pinterest Ads report should tell how well my campaign is doing. It should look at things like how many people saw my ads, and how many clicked on them5.
This way of working will help me choose where to put my money, who to show my ads to, and how to make them better. I aim to get the best results from my ads on Pinterest5.
Going further into the numbers, I’ll check out which ad groups are doing best, which Pins people like the most5. I’ll also study who is seeing and reacting to my ads, and how much it costs3.
Understanding what clicks with my audience and what kinds of ads work best is vital. This helps me fine-tune my strategy for Pinterest5.
Tracking my goals and the numbers closely lets me choose what to do next with my ads. Whether I want more people to know my brand, click to my website, or buy something, detailed reports guide my next moves5.
They help with spending my money wisely, showing the right ads to the right people, and making my ads more appealing. This full-on Pinterest Ads reporting is key in getting a good return on investment and hitting my business targets3.
Source Links
- https://maven.com/articles/pinterest-ads-business-growth
- https://www.playcreativedesign.com/pinterest-for-business-growth/
- https://www.swydo.com/blog/how-to-set-up-pinterest-ad-campaigns/
- https://www.virtualsocialmedia.com/roi-of-pinterest-marketing/
- https://www.swydo.com/blog/pinterest-ads-kpis-and-metrics-to-optimize-your-campaigns/
- https://www.homemadesocial.com/blog/3-ways-to-maximize-roi-from-pinterest
- https://www.haveignition.com/kpis-for-marketing/kpis-for-marketing-pinterest-ad-roi
- https://www.socialchamp.io/blog/pinterest-trends/
- https://www.sunlight.digital/blog/why-you-need-to-use-pinterest-organic-marketing-to-grow-your-business
- https://www.ocoya.com/blog/mastering-pinterest-rich-pins
- https://www.unum.la/blog/the-top-ways-businesses-and-influencers-can-use-pinterest
- https://grin.co/blog/influencer-marketing-on-pinterest/
- https://planly.com/pinterest-kpis/