Home Decor Blog Traffic from Pinterest

I run three separate blogs – one being in a medical health niche, this one in the love of blogging niche, and my third blog is in a home decor niche. As a home decor blogger, I’ve found Pinterest to be a powerful tool. My home decor blog traffic from Pinterest literally exploded!

It’s amazing to get lots of people to visit my blog. Pinterest has 465 million monthly users¹, with 85% using it to start new projects¹. Plus, 85% of these users have bought things they saw on Pinterest, known as “pins.”¹ This shows that Pinterest is a great place for home decor businesses like mine.

But here’s the best part. Home decor is the most liked category on Pinterest¹. So, my blog posts can easily reach people looking for new home ideas and products. This means there’s a big opportunity to grow your blog traffic by using Pinterest wisely.

Optimizing Blog Posts for Pinterest

To get more visitors from Pinterest to your home decor blog, you need to get your blog posts ready for them. The trick is to make content that looks great and tells something interesting. This appeals to Pinterest’s users².

Image Optimization

Since Pinterest loves beautiful pictures, your blog images are key. Make sure your photos fit Pinterest’s 2:3 shape well. This makes them more likely to catch people’s eyes as they scroll through their feed³. Also, think about making a special graphic for each blog post that includes the title or an interesting message on top of a nice image².

Pinnable Graphics

Adding more than just nice images, you should make a series of graphics that people want to share, known as pinnable graphics. These should be long and show off your brand’s style and include important info about your post³. Keep your pinnable graphics looking alike and fitting the overall look of your blog².

Make your images look great and create eye-catching graphics. This way, more people might find and share your blog posts on Pinterest. This can draw more pinterest home decor boards, pinnable images, and visual content for pinterest⁴²³.

Understanding Pinterest as a Visual Search Engine

Pinterest is not just a place to connect with friends. It’s a unique tool, acting like a powerful search engine⁵. People use it to get inspired, find new items, and decide what to buy. The site loves visuals, and popular pins show up more in searches⁶.

To do well on Pinterest, you need to understand how to use keywords. This means picking the right words to help your content show up in searches⁵. The Pinterest search system works mainly on keywords⁶. So, using the best words in your pin descriptions, boards, and bio is key.

Keyword Optimization

Doing well on pinterest seo involves thinking like a Pinterest user. What would they look for? Use the Pinterest Trends tool to find hot topics in your area⁶. Then, include these words in your pins. Pins with interesting and relevant info do better⁶. So, make your descriptions catchy.

Pinterest puts visuals first. So, make sure your images are top-notch and all look like they come from the same place⁶. Also, try adding interactive content like questions. This can make more people see your pins⁶.

By looking at Pinterest as a search engine, you can really use it to its full power. This can bring more of the right people to your content and get them involved⁵⁷⁶.

Creating Boards Dedicated to Your Content

Being a home decor blogger means setting up special boards on Pinterest for your blog⁸. This makes it easy for visitors to find and enjoy your blog posts. Think about making boards for different topics, like recipes or DIY projects⁹. The aim is to help your readers discover and engage with your home decor blog on Pinterest.

These boards help in a few ways. They make your content look neat and easy to browse⁹. Also, they can bring a lot of people to your blog. This happens when Pinterest users click on pins that clearly show your blog’s brand⁸. Plus, specific boards prove you’re an expert in home decor. That boosts trust and interest from your readers.

Always use the right words in your board names and descriptions¹⁰. This makes your content more likely to be found on Pinterest. Also, pin regularly to keep your audience engaged⁸.

Putting work into your Pinterest boards is worth it. It lets you show off your best blog posts and brings more people to your site⁹. For home decor bloggers, using Pinterest is a smart way to get more noticed online⁸⁹¹⁰.

Enabling Rich Pins

Adding Pinterest Rich Pins to your blog helps a lot. It makes your pins look better and helps users learn more about your blog. When you use Rich Pins, details like the post’s title and author go right to the pin¹¹. This makes your pins more informative and eye-catching in people’s feeds¹¹.

Rich Pins come in three types: Article, Recipe, and Product¹¹. For example, Recipe Pins show ratings, cooking time, and more. Meanwhile, Product Pins can show prices and a link to buy the item¹¹. Turning on Rich Pins on Pinterest has a lot of advantages. It means your pins always show the latest post titles. It also helps you get seen more on Pinterest and lets users follow you easily¹¹.

Recent stats tell us Pinterest is huge for blog traffic¹². It can draw in a lot of page views each month. Even if you don’t have many followers, a popular pin can get a lot of re-pins¹². Rich Pins are a great way to make your pins more noticeable and get more clicks. They also boost your content in Pinterest’s search¹².

Adding Rich Pins to your WordPress site is easy and quick¹³. Just follow a few steps. First, download Yoast SEO and set it up. Then, make sure everything checks out using the Rich Pin Validator¹³. After that, request Rich Pins, and usually, you’re good to go within an hour¹³. Using Rich Pins improves your pins and makes your content more current on Pinterest. This can mean more visits to your blog and more people engaging with your content¹¹.

Multiple Pinnable Images per Blog Post

To make your blog stand out on Pinterest, use many images for each post¹⁴. Having more images can lead to greater sharing and discovery. It also helps reach diverse audiences and boosts potential for clicks¹⁴. If you post once a month, this extra effort is worthwhile. It can improve how many see your content and your spot on Pinterest searches.

Using Templates

Creating these images can be quick. Use templates to keep your visuals looking the same. Canva and Photoshop are great for this job¹⁵.

Hiding Additional Images

Though you should have several images, you don’t need to show them all at once¹⁴. You can tuck some away in your post. This keeps things neat, without overwhelming your readers¹⁴.

On Pinterest, more pins to the same place is good. Write unique descriptions for all of them to help with SEO¹⁵. Trying out different pinning strategies will show you what works best for you¹⁴.

Adding many pinnable images to your posts helps everyone find them on Pinterest¹⁴. It also meets various tastes and keeps users interested. For a home decor blog, Pinterest is key to boosting traffic. So, use this method to make a difference¹⁵¹⁴¹⁶.

Board Specificity for Better Repins

I’m a home decor blogger who loves using Pinterest. I’ve learned that making my boards more specific can really help. Pins that offer lists, tips, and advice in home decor can get 93% more clicks on Pinterest¹⁷. DIY pins that use these elements have seen a 45% rise in clicks too¹⁷. I make boards like “Bedroom Decor” and “Outdoor Living” to match what my readers like. This boosts how often my content is seen and saved by others.

¹⁸ Many bloggers see Pinterest as a top way to get people to visit their sites. Getting repins is super important since more repins mean more people are interested in your pins¹⁸. There are tools like Pinterest Analytics to show how well your pins do. This helps me know what my readers like the most, so I can make boards that are just right for them.

¹⁷ Real-life photos are more popular than just product images on Pinterest because they help people imagine the products in use¹⁷. Photos that are tall instead of wide, with at least 600×900 pixels, catch more attention on Pinterest¹⁷. I focus on sharing beautiful images that tell a story. This makes my Pinterest boards more appealing. As a result, my blog about home decor gets more attention.

Pinterest changed a lot in 2020 to improve financially. These changes include the way they give importance to group boards and fresh pins over repinned ones¹⁹. Now, Pinterest values new content more over repeated shares. They say monthly viewers aren’t as important as people clicking the links to visit your blog¹⁹. In planning for 2023, Pinterest suggests focusing on a specific area, making your profile business-ready, and getting people to click on your blog links.

Applying these suggestions has done wonders for my blog. It increases how often people pin and see my content. This focused strategy has truly improved my home decor blog’s standing on Pinterest.

home decor blog traffic pinterest

Over a year ago, Pinterest became my top source of website visits²⁰. I highly recommend it. The methods I use seem straightforward to me.

Yet, they might not be simple for new or recent bloggers. If you’ve used other platforms to post, you might find it challenging at first.

Home decor shines on Pinterest with billions of pins and millions of boards dedicated to it²¹. Most active users are young Millennial women. They use Pinterest to get ideas for their homes and to visualize their dream homes²¹.

Thanks to more views, my blog income jumped by 151%²⁰. Daniele Uslan saw her blog traffic tripled through Pinterest in less than a month²⁰. She had less than 100 followers when she achieved this. Addi Ganley doubled her blog’s traffic to 600,000 monthly views. Pinterest generated 200,000 of those views²⁰.

A study by BoardBooster revealed that the best pinners have fewer than 100 boards²⁰. Pins with text overlays do better than those without. Descriptions with a Call to Action see 80% more engagement²⁰.

To quickly grow on Pinterest, aim for 20-25 pins daily, Ahalogy suggests²⁰. Users typically pin about 40 times a day. This includes creating images and scheduling pins²⁰. Joining group boards can help to reach more people²⁰.

TheFlooringGirl earns over $20,000 per month through her blog²². She gets about $7,000 monthly from Amazon and more from other affiliate programs. Plus, she makes $7,000 from ad revenue on her site²².

Jennifer Maker turned a nearly $15,000 income in 2017 into a seven-figure annual earning²². Her blog focuses on Cricut machine tutorials. She now shares income reports privately with her subscribers²².

In DIY and Home Improvement, there are nearly 68 million fans on Pinterest²². The Home Decor niche has 139 million followers²². Debby enjoys over 7 million monthly Pinterest views. Her strategies lead to 140,000 to 180,000 blog views each month²².

Jennifer Maker boasts more than 10 million monthly viewers on Pinterest²². She mainly focuses on DIY and home decor. With 172 boards, she has built a strong following²². Sewrella uses video pins to attract more viewers. Video pins stand out and draw the audience’s attention²².

Automating with Scheduling Tools

Pinterest is great for getting visitors on your home decor blog²³. But doing it all by hand takes so much time. That’s where scheduling tools come in handy. They let you set things up to run on their own. For me, a tool called BoardBooster has really made a difference.

BoardBooster Benefits

BoardBooster really boosted my use of Pinterest²³. With it, only 30 minutes a week are needed for Pinterest. This tool does most of the work for me²³. A cool trick it has is looping. This puts my pins back at the top of my boards automatically²³. You can set these looped pins to go away after some time. This keeps your boards fresh and interesting²³. I like to use it to keep my blog posts visible by saving and pinning them new 14 times over a week²³.

But, BoardBooster stopped working in June 2018²³. Don’t worry, there are still good tools out there for Pinterest²⁴. For example, there’s Tailwind. It comes with a Smart schedule that picks the best time to post, based on when your followers are most active. Plus, it has a Chrome extension. This way, you can schedule pins straight from Pinterest or websites²⁴. Tailwind also has Tribes. These are groups where you and other pinners share each other’s pins. It helps grow your reach more²⁴.

BoardBooster’s Scheduler is another choice²⁴. It lets you line up pins to post, setting how many and when each day. This way, you have control over when new content shows up²³.

Using these pinterest scheduling tools can make your life easier and pull more people to your blog²⁵. The trick is picking the right one for you and keeping to a smart pinning plan²⁵.

Leveraging Group Boards

If you run a home decor blog and want more visitors from Pinterest, try group boards²⁶. These boards are places where many people share their posts together. By joining them, you can get more people to see your pins. This lets you reach a bigger audience interested in what you share.

When using group boards, pick them wisely²⁷. Having too many isn’t as useful as choosing the right ones for your topics. Aim for 10-15 boards that fit your blog and audience well. This way, you’ll connect with more people who like your niche and increase your blog’s reach.

²⁶ Tools like Pingroupie can guide you to the best group boards for you²⁶. After finding these boards, start taking part in them actively. Share your work, like others’ posts, and join conversations. Doing this can help more people see your blog posts, leading to more visitors and interaction.

But don’t forget, your success on Pinterest also relies on your personal boards and account setup²⁷. Even if you use group boards, ensure your profile and pins are top-notch. Your boards and good SEO should be your main focus for doing well on Pinterest²⁷.

Pinterest pins have a longer lifespan and are shared more than tweets, extending the reach of blog content over time.
Implementing a solid call to action in Pinterest posts can drive traffic and improve performance on the platform.
Pinterest Analytics provides metrics like impressions, saves, and click-through rates to gauge pin and board performance.
Verifying a website on Pinterest can provide data on pin popularity and drive traffic to the blog.
Rich Pins, like Article Pins, can enhance blog post visibility and drive engagement.
Regularly sharing new blog posts on Pinterest can boost traffic, utilizing optimized pins with keywords and eye-catching images.
Using sensory-related words and positive sentiments in pin descriptions can make content more engaging.
Business accounts on Pinterest can create boards to attract followers interested in specific topics.
Group boards can be leveraged to connect with other bloggers in the niche and enhance reach and engagement.
Utilizing Pinterest’s community features can help boost engagement by repinning others’ content and engaging with followers.

²⁶

Pinterest has 482 million monthly users worldwide and 85 million in the US.
Pinterest has a predominantly female audience, making it a suitable platform for promoting products or services such as home decor.
Pinterest is described as a visual search engine that helps users discover new things.
Pinterest affiliate marketing involves sharing and selling products on the platform, earning money for each product bought through affiliate pins.
Pinterest affiliate marketing allows targeting specific groups interested in niche markets and has the potential for earning passive income.
Pinterest group boards are collaborative spaces on the platform where users share and showcase content to reach a broader audience.
Joining group boards on Pinterest can significantly increase the visibility of affiliate pins, reaching a larger audience.
Using tools like Pingroupie can help affiliate marketers find the right group boards in their niche with active users and pinners.
Optimizing pins with high-quality images, relevant keywords, and compelling descriptions can increase click-through rates and boost sales for affiliate offers.
Pinterest functions as a visual search engine and employs SEO strategies to display relevant content to users.
Engaging with the Pinterest community, participating in group board discussions, and sharing/commenting on other pins can increase brand recognition and attract more people to affiliate links.

²⁸

Images with numerous dominant colors are repinned 3.25 times more than graphics dominated by one color.
Images without faces are repinned 23% more on Pinterest.
Posts with a call-to-action in the pin description have shown an 80% increase in engagement.
Brands using rich pins have noticed an 82% increase in pins and repins.
Leveraging group boards on Pinterest is a great way to connect with users interested in specific topics.
Group boards can help blog posts reach a larger, captive audience.
Old posts that are updated and repinned can see an increase in traffic.

Pinterest Analytics

Keeping an eye on your Pinterest analytics is key. It helps you see what posts do well. You can then know where to put more effort. Pinterest is great for new blogs to grow. It has amazing rates of interaction that draw a lot of new people²⁹. You should track things like views, clicks, and what people save. Also, knowing your audience’s details helps plan your posts and when to share them²⁹.

The native scheduler on Pinterest is a game changer for some. It helped a blogger take their monthly views from zero to 6.5 million in under 45 days³⁰. This led to a huge increase in blog visitors³⁰.

Using Pinterest analytics well means focusing on the right words and topics. Adding key words to your Pins and boards, as well as using them in your posts, is crucial. This can make your content more likely to be seen when users look up similar topics²⁹. It helps boost your visibility, making it easier for people to find what you share³⁰.

Metric	Importance
Impressions	Measure the reach of your content and identify high-performing Pins.
Clicks	Understand which Pins are driving traffic to your website and blog.
Saves	Gauge the level of engagement and interest in your content.
Audience Demographics	Tailor your content and strategy to your target audience’s preferences.

Watching your Pinterest analytics closely lets you make smart choices. You can improve your content and Pins based on data. This could bring more visitors to your blog about home decor²⁹³⁰³¹.

Blogging for Pinterest Success

If you run a home decor blog, making great content is essential³². Pinterest is more than just a social site. It’s a place where people find and share helpful content. Create blog posts that are informative and engaging. Then, use Pinterest’s power to get more people to visit your blog.

Content-First Approach

A good Pinterest strategy starts with amazing content³². There are millions of people using Pinterest every month. Most of them are open to discovering new things. Plus, almost half of U.S. Pinners make over $100,000 a year. This makes them a great audience for those blogging about home decor³².

Make content that really connects with your readers and helps them. This way, your blog will become a top source. And, since Pinterest relies a lot on eye-catching images and search terms, your chances of success will be higher.

To succeed on Pinterest, your posts and images must be easy to find³². About 40% of Pinterest’s visitors come from Google. This shows how important it is to use keywords in your posts. Also, try to post something new each week. And make sure your pins are different enough to catch the eye.

Remember, most people use Pinterest on their phones³². So, your content should look great and work well on mobile devices. This will help you reach more readers and keep them interested.

Leveraging Pinterest for Blogging Success Driving Traffic from Pinterest Preparing Your Blog for Pinterest Marketing³³

A pin is 100 times more spreadable than an average tweet
Each pin can drive up to 2 page visits and 6 pageviews
Ecommerce sites can benefit from pinning, with each pin potentially generating 78 cents
The life of a pin is approximately one week, contrasting with 24 minutes for Twitter and 90 minutes for Facebook
Pinterest is the second fastest-growing social network
Pinterest is the number one traffic source for many bloggers

³⁴

Ideal Pinterest graphic size for optimal performance: 1,000 by 1,500 pixels
Benefit of verifying and claiming a website on Pinterest: Access to analytics for published pins
Benefit of activating Pinterest Rich Pins: Showing extra information directly on the pin
Recommendation for creating Pinterest graphics: Using a 2:3 aspect ratio for tall, vertical images
File size reduction after image compression with TinyJPG: Example: 83% decrease, from 420kB to 73kB

Focus on quality content and tailor your blog for Pinterest. You’ll open doors to more traffic and growth for your home decor blog³²³³³⁴.

Diversifying Traffic Sources

Being a home decor blogger, expanding blog traffic with Pinterest³⁵ is key. It has more than 1 billion users³⁵ per month and sees over 10 million new pins daily³⁵. However, counting only on Pinterest is risky. Its changes can suddenly drop your numbers³⁶. To keep your blog running, it’s vital to get traffic from various places.

Besides Pinterest, I’ve learned to attract visitors from SEO and emails³⁶. Though Pinterest is a top source, delivering 10,000 visits in a day more than once³⁷, SEO and a strong email list also play big roles³⁶.

To mix up my traffic, I’ve used several methods. First, I got better at SEO with expert advice and tools like RankIQ, and Easy On-Page SEO by Debbie Gartner³⁶. This step increased my Google search traffic a lot, improving my overall traffic variety³⁶.

In growing my traffic sources, I also focused on email marketing. I use fun content like quizzes and personal emails³⁶. Switching to MailerLite from MailChimp gave me better tools to connect³⁶.

Lastly, I see the value in social media but avoid leaning on it too much³⁶. I created a Facebook group to deepen connections and build community around my blog³⁶.

By spreading out traffic sources, my blog is stronger and more secure³⁶. Even though Pinterest drives a large part of my traffic, resulting in over 100,000 monthly views and an income of above $200,000 a year³⁷, my strategy is more balanced. It includes SEO, emails, and social media. This plan boosts not just Pinterest traffic but also makes my blog ready for the future.

Visual Inspiration and Problem-Solving

If you’re a home decor blogger, keep Pinterest’s main needs in mind. Users love getting inspired visually and solving issues³⁸. They search for pretty home decor, DIY tips, and design ideas for their decorating problems. Making your content meet these needs helps draw your audience’s eye. It also brings more visitors to your blog.

Share your stunning decor projects in ways that catch the eye. Always use high-quality photos with clear captions³⁸. Remember to get rights to use photos and give credit to the photographers. Copyright and using people’s photos without permission can get you into trouble. So, be careful.

Guide your readers with how-to home decor tutorials³⁹. Try different looks and headlines to see what people like. Aim to get at least 1% of users clicking on your pins. Video pins are becoming more popular, so don’t be shy to try them out⁴⁰.

Give out design and tips just as your readers need. Talk about space-saving ideas, decorating on a budget, or how to transition decor through the seasons³⁹. Make sure to keep the conversation alive. Using a mix of your own posts and sharing others’ pins helps you stay relevant.

Focus on creating content that’s visually pleasing and helpful⁴⁰. This way, you’ll grab Pinterest users’ interests and get more visitors on your blog. Always check your analytics, try new content, and keep up with Pinterest’s latest trends. Doing so will help you do well on the platform.

Consistent Pinning Strategy

Keeping a steady pinning plan is key to Pinterest success. It mixes posting new items manually and using tools like BoardBooster⁴¹. When you set up your pinning to work on its own, you save time. Plus, your posts will be seen more often. This helps bring more people to your page and grows your audience⁴².

Manual and Automated Pinning

One great method is to post on your main board, then on two more. Next day, share the posts even more⁴¹. There’s also pinning with a great description first. Then, add it to group boards every 36 hours⁴¹. Pinterest says to post to the most fitting boards first, then your main one⁴¹.

Having your pinning done automatically can work really well too. Tailwind is rated top with 4.8 points for scheduling pins⁴². It helps find the best times to post. Plus, it can even write pin descriptions for you⁴². Pinterest suggests posting the same pin on many boards. But, it’s best to put it on the most fitting board first⁴¹.

Being steady and sharing quality posts are big on Pinterest⁴¹. For more clicks, try adding pin links on blog posts with phrases like “Pin now!”⁴¹. Simple Pin’s advice is to first place your new blog posts where they matter most. Then, to your main board, and share in your niche tribes⁴¹.

By sticking to a mix of posting yourself and using tools, bloggers can get more from Pinterest. This can pull more people to their blog about home decor⁴¹⁴²⁴³.

Long-Term Pinterest Marketing Plan

To succeed in the home decor blog world, you need a solid Pinterest marketing plan⁴⁴. Keeping your strategy fresh and trying new things is key. This involves learning the latest tricks and following Pinterest’s trends. Make Pinterest a main focus, not something you do from time to time⁴⁵. If you work at it over time, you’ll see more people visiting your blog.

Being patient is really important when using Pinterest for your blog⁴⁵. It might take 4-6 months to see any big changes, especially if your account is new. After about a year, you might really start to notice more engagement⁴⁵. Pins can keep bringing in visitors for a long time. Make sure to keep creating new and interesting content for Pinterest.

If you want to speed things up on Pinterest, you can try Ads or Promoted Pins⁴⁵. Pick content or products that are already popular. This can help bring in more people⁴⁵. Think of your Pinterest marketing as a marathon, not a sprint. Always look for ways to improve and change your strategies. A smart, patient, and flexible plan will help you get more visitors to your home decor blog through Pinterest⁴⁶.

Przemo Bania is a blogger and writer whose love of blogging began as an impulse, not as a hobby but a necessity, seeing his wife struggle with endometriosis. Przemo runs two other blogs which you can find by reading his story…

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