Home Decor Blog Pinterest Best Practices

Are you struggling to get more visitors and sales on your home decor blog? Pinterest might be the key. It’s a top place for finding decoration ideas and products, with 85% of users saying it’s where they start for new ideas¹.

Adding Pinterest to my blog, Przemo Bania, really changed things. Using Proven Pinterest tips² made my blog earn more money without much effort. In this guide, I’ll tell you how I did it and how you can, too, for your home decor business.

We will help you improve your Pinterest business account. We will also learn how to make pins that people love to look at. Let’s make your home decor blog reach more people and make more money.

The Power of Pinterest for Home Decor Businesses

Pinterest is more than just a social media site. It’s like a search engine that focuses on visuals. It brings ideas and inspiration, especially for home and style. It has over³ 478 million users per month. While it’s not in the top 10 social media sites, it’s just right for home decor companies⁴. In April 2023, Pinterest had 463 million active users, standing 14th among social media sites. It sees about a 2.3% increase in users every three months⁴.

Pinterest’s Visual Search Engine for Home Inspiration

³ Study shows 85% of Pinterest users start their new home projects here. The same amount makes purchases based on what they see from brands⁵. Worldwide, Pinterest has over 482 million monthly users. 82% of these users buy things they find on Pinterest boards. Home decor leads as the top category, making it key to reaching and inspiring your target audience with your items and ideas³.

Reaching the Right Audience for Home Projects

⁴ About 76.2% of Pinterest’s users are women. In the U.S., 45% of them earn over $100k. This makes Pinterest a great tool for brands in interior design and for small businesses⁴³. Pinterest is a significant place for starting design trends and getting advice, used by both pros and hobbyists³. Also⁴, Pinterest’s Ads reach has grown by 20.2% in the past year. Plus, users often come back to Pins they like because the content stands the test of time.

³ Business accounts on Pinterest have tools for analytics. They help promote businesses better. With a Pinterest Business account, you can use Rich Pins to match your website’s content with your pins³. Especially³, long pins are noticed more and get repinned often. Seasonal posts on Pinterest do a great job at connecting with viewers and increasing engagement.

Setting Up a Pinterest Business Account

Setting up a dedicated Pinterest business account⁶ is key for your home decor business on Pinterest. A business account allows unlimited boards and pins. It also offers special tools like analytics and the ability to run ads. You can also “claim” your website, which puts a clickable URL on your profile⁶.

Accessing Analytics and Ad Creation Tools

With your Pinterest business account, you’ll gain valuable marketing insights⁶. You can see how each Pin is performing and get detailed metrics like impressions and clicks⁷. Ads let you share your top content with a bigger audience, helping drive more visitors and customers to your home decor items⁶⁷.

Joining the Verified Merchant Program

If you sell home decor items online, consider the Pinterest Verified Merchant Program⁸. It adds trust by putting a “Verified” badge on your profile. This shows users you’re a reliable source for home decor. It can boost your sales and position you as a leading choice for home inspiration and shopping.

Feature	Personal Account	Business Account
Board Limit	2,000	Unlimited
Pin Limit	200,000	Unlimited
Analytics	Limited	Comprehensive
Advertising	Not Available	Available
Verified Merchant Program	Not Available	Available

By having a Pinterest business account, your home decor business can access great tools to boost traffic and sales⁶⁷⁸. With a smart strategy, your brand can shine as a leader in home inspiration and shopping on Pinterest.

Enabling Rich Pins for Brand Visibility

Using rich pins can change the game for home decor brands on Pinterest. These pins pull info from your site about your products or blog posts⁹. So, everyone sees your brand’s message, no matter who shares it.

Rich pins come in different types, helping various online shops¹⁰. Product pins show current prices and if items are in stock. Recipe pins list servings, ratings, and ingredients¹⁰. Article pins highlight blog titles, descriptions, and authors¹⁰. By using these, you make shopping fun and easy for those checking out your Pinterest.

Having rich pins can really lift your online shop in Pinterest searches⁹. They give shoppers lots of info upfront, which could lead to more sales⁹.

But, for rich pins to work well, you need top-notch images and clear info⁹. It also helps to group your pins by theme to make things easy to find⁹. Posting at the best times, using Pinterest data, and talking with the community can make your rich pins even more effective⁹.

Rich pins, alongside smart Pinterest ads, can put your best products in front of more people⁹.

Fully using Pinterest’s rich pins could transform your home decor business¹¹. Make your pins look great and full of useful info. This will get more shoppers to visit your site and find just what they’re looking for⁹¹⁰¹¹.

Encouraging Pinning from Your Website

You’re already on track as a home decor business by enabling rich pins. It’s time to go further. Make it simple for customers to pin your content directly from your product pages¹².

Add a Pinterest save button to your e-commerce product pages. This lets visitors easily save your images to their Pinterest boards. It helps your content get found and shared, bringing more traffic and potential customers to your site¹².

When pinning new content, Pinterest suggests starting with the most fitting boards. Then, move to the main board¹². This approach helps your products find the right eyes. It can be people looking for specific decor or those who just love what you offer¹².

Adding the Pinterest save button is an easy yet powerful move to boost pinning. It helps your brand make a mark on this image-focused search engine¹³. By letting customers easily interact with your content, you can bring more traffic and potential sales to your e-commerce site¹⁴.

Adding Pinterest Save Buttons to Product Pages

Adding the Pinterest save button to your product pages is easy. Just follow Pinterest’s instructions to add the needed code. Soon, all your product images will be ready for pinning by customers¹³.

On Pinterest, staying consistent and avoiding spam are key¹³. Focus on posting strategic, high-quality content regularly. This way, you’ll grow a strong follower base and enhance your product pins’ visibility¹⁴.

The trick to getting more site visits from Pinterest is to make engaging with your content easy. With the Pinterest save button, customers can share your lovely decor products. This action turns them into brand promoters, potentially bringing more sales your way¹⁴¹²¹³.

Creating Visually Appealing Pins

Pinterest’s success comes from high-quality, beautiful content. Show your products in dreamy room scenes to captivate users¹⁵. Pins work with various images and videos sizes, so you have creative freedom¹⁵. A 2:3 ratio is great for images, while videos do well in a 9:16 ratio¹⁵.

Showcasing Products in Beautiful Room Scenes

Beautiful home images catch people’s eyes and hearts. By displaying your items in stunning room setups, you inspire them¹⁵. Good lighting and clear shots make pins engaging. This boosts your chance to be noticed¹⁵.

Using Text Overlays for Context

Text overlays in pins can add product details and context¹⁵. A call to action prompts users to interact more with your pins¹⁵. Strategic text placement can point out important details about your product, like the price¹⁵.

Publish new content weekly to keep users interested¹⁵. Use Pinterest’s scheduling to post regularly¹⁵. Add topic tags to reach more people, with up to 10 tags per pin being the sweet spot¹⁵.

Stay updated with what’s trending and change your content with the seasons¹⁵. Group boards can provide fresh ideas and collaboration opportunities¹⁵. Organize your pins into boards to make your profile more user-friendly¹⁵.

Create pins that are visually striking and relevant. This will keep users interested¹⁵. Combine beautiful visuals with smart text and post consistently¹⁵. These efforts will help your home decor business do well on Pinterest¹⁵.

Organizing Content with Themed Boards

Effective content organization is vital for your home decor brand on Pinterest. Your pins should be in a collection or “board.” This lets your followers find what they want easily¹⁶. Users make various boards for their interests. Home decor businesses, for example, have boards for different rooms and DIY projects¹⁶.

Following Pinterest SEO Best Practices

Follow the best Pinterest SEO practices to boost your boards’ visibility¹⁷. Use titles with lots of keywords for a better chance at being found¹⁷. Don’t use emojis or fancy fonts in your titles. It can make them harder to search for¹⁷. Go for clear, simple titles instead¹⁷.

¹⁸Doing in-depth keyword research is key to creating focused board titles¹⁸. Using the same profile picture on all social media helps people recognize your brand¹⁸.

¹⁷Pinterest is a mix of search engine and visual tool. So, make your board names and pin descriptions easy to find. This will help your brand be more visible online¹⁷. Use Pinterest Analytics to learn about your audience. This knowledge can guide your content strategy¹⁷.

¹⁸Think carefully about the order of your boards to keep your brand’s look consistent for visitors¹⁸. Note, though, that Pinterest’s board order might change. It often shows the newest content first¹⁸.

¹⁸To have attractive Pinterest boards, choose cover images that don’t have text¹⁸. And, sign up for the Simple Pin newsletter for more advice on using Pinterest well¹⁸.

Follow these Pinterest SEO best practices to make your content more engaging. This can lead to more visitors and sales for your business¹⁶.

Driving Website Traffic with Resources Boards

As a home decor business, you can use Pinterest to not just highlight your products, but also to get more people to visit your blog or website. Making a “Resources” board lets you post your newest blog entries, step-by-step guides, and other useful info for your viewers¹⁹. This trick isn’t just helpful for your followers. It also gets them to check out your site where they might see your items and buy them.

One cool thing about Pinterest is it’s very visual²⁰. Pins that catch the eye and share helpful info do great. Because Pinterest users love pictures, pretty and informative pins get a lot of love. So, by making your blog posts and guides into attractive pins, your stuff has a better shot at being found and liked by the people you want to reach.

Aside from the Resources board, try grouping your posts into themes like “DIY Projects,” “Decorating Tips,” or “Seasonal Inspiration.”²⁰ Doing this keeps your content organized and makes it easy to find. Plus, Pinterest’s search can help others run into your boards and pins when they look up their interests.

To make your Pinterest profile more effective in boosting site visits, drop in keywords in your boards and pin titles and descriptions²⁰. This boosts the chances of your content popping up in Pinterest searches. It helps more people who are looking for the stuff you share find you.

The secret to nailing Pinterest is to keep sharing top-notch, nice-looking content that people find useful²¹. Keep pinning stuff that adds value to your viewers. This way, you can grow your fan base and get more people to click over to your website. This not only raises your home decor business’s profile but also shores up your sales¹⁹²⁰²¹.

Incorporating Virtual Room Visualization

If you run a home decor business, using virtual room visualization can really boost your Pinterest strategy. Shoppers on Pinterest are highly influenced by social media. Many people say platforms like Pinterest have shaped their “dream home aesthetic.”²² Plus, those influenced by social media tend to spend more on home decor²².

Boosting Conversions with Roomvo

Adding a virtual room visualization tool, such as Roomvo, to your Pinterest can make a big difference. Roomvo can boost conversions significantly and create engaging posts²². It lets your followers see how your products look in their own space, increasing their confidence to buy²².

Share tutorials or show off your products in beautifully designed rooms with Roomvo. 85% of Pinterest users visit for project inspiration²². It’s an ideal spot to flaunt your virtual room tools and attract home decor lovers to your site.

Using virtual room visualization on Pinterest can revolutionize your home decor business. With tools like Roomvo, you can improve conversions, create eye-catching content, and engage with your audience in a more personal way²².

home decor blog pinterest best practices

Pinterest is amazing for home decor businesses to show off their products. It can really help you get noticed, get more views, and make more sales. By using its features well and making great content, you can turn your blog into a money maker without much effort.

One top tip for home decor blogs on Pinterest is to make pins that offer tips or advice. This kind of content can get up to 93% more people to click on them²³. Also, DIY pins with how-to guides get 45% more clicks²³. So, by sharing helpful tips and solutions, you’ll catch the eye of folks looking for home ideas.

For images on Pinterest, it’s best if they’re shaped 2:3 or larger than 600×900 pixels²³. Photos of your products in beautiful scene setups work better than just the product alone²³. Adding text on the image helps people understand what you’re offering, which can get more people interested²³.

Posting your pins at the right time is key too. Since most users are on evenings and weekends²³, try to upload your pins then. Also, using keywords that people often search for on Pinterest can help more users find your content²³.

To get the most out of Pinterest, follow these home decor blog best practices, optimize your Pinterest strategy, and use engaging Idea Pins. This way, you can bring more people to your site, increase interaction, and sell more home decor items. Pinterest is a search engine for images, so make your pins both beautiful and useful to attract your audience²³²⁴²⁵.

Optimizing Pin Titles and Descriptions

If you run a home decor store, crafting exciting titles and descriptions on Pinterest is keypinterest pin optimization. It helps boost your seo for pinterest. Use smart keyword research to make sure your pins pop up when people look for home ideas.

When naming a pin, remember you have up to 100 characters. Your description can be up to 500 characters²⁶. It’s vital to slip in some important words in both places. Pinterest’s Lucy Matthews says this makes your pins stand out more²⁶.

Here’s a good way to write your pin’s description: [Use Keywords for What People Look For] + [Your Brand] + [Describe What You’re Showing] + [Add Important Info] + [Ask for Action]²⁶. This helps your pins do well in searches and grab people’s attention. The first 30-60 characters of your description are the most seen. So, start strong²⁶.

The pin title is just as crucial for pinterest pin optimization. Keep titles short. Use keywords at the start. Pinterest only allows 100 characters for titles²⁶.

By creating catchy titles and using smart descriptions, you make your home decor pins more appealing. This can bring in more viewers and engagement from your ideal audience.

Don’t forget, keep your product feeds updated for Pinterest success²⁷. Make sure your product details include lots of useful keywords. This boosts how often your pins show up and who sees them²⁷²⁸. Keeping your feeds in top shape and using Pinterest’s tools helps your decor business reach its full potential²⁸²⁶²⁷.

Leveraging Video Content on Pinterest

Pinterest is perfect for showing off home decor businesses through the magic of video²⁹. Videos can really grab people’s attention. They show your items in the best light and draw your crowd in²⁹.

Capturing Attention with Clear Hooks

On Pinterest, starting with a strong hook is essential for your video marketing²⁹. People on Pinterest watch videos slowly, so you’ve got to make them stop and look. Use big text or captions that tell your story, even without sound.

Your video’s cover image should be eye-catching and represent what’s inside. This image can make the difference between someone watching your video or passing it by²⁹. Also, make your title and description catchy and full of keywords. This will help people find your video through searches.

Businesses that use different types of video on Pinterest get more people to know and like their brand²⁹. Don’t shy away from trying new video styles to connect with your viewers.

There are many success stories of videos on Pinterest²⁹. For example, Graze boosted their Pin views by 183% with quick, fun ads. And, Louis Vuitton’s video ad attracted over 3.5 million people in just three days²⁹.

Pinterest’s video content and marketing strategies can truly engage your audience. A smart strategy and captivating hooks can lead to lots of new opportunities²⁹³⁰³¹.

Engaging Your Audience with Calls to Action

Being a home decor brand, Pinterest can be a powerful tool to connect with your audience. To make this work, use clear calls to action in your pins. These calls direct people to do things like save ideas, follow you, or look at your products³².

Pinterest is a place where people look for ideas for their home projects³³. Knowing this, your calls to action can get them to save your pins, follow your boards, or check your website. Make sure your CTAs match your goals and content. This will help grow your audience’s engagement with your Pinterest profile³².

Use CTAs like “Save this idea,” “Follow for more inspiration,” or “Shop the look”³³. Such phrases encourage people to take specific actions. They not only help people interact with you but also tell Pinterest they like your content. This can make your content more visible on the platform³².

People on Pinterest really like looking at ads and are ready to engage. This makes Pinterest perfect for reaching your audience. Using the right calls to action can help you grow a strong following. It will also improve your content game and get real results for your brand on Pinterest³².

Adding well-thought-out CTAs to your Pinterest content can really up your game. It can get people to save, follow, or visit your site. In the end, the right call to action makes your brand more successful on Pinterest³².

Maintaining a Consistent Posting Schedule

Being consistent is vital for a successful Pinterest strategy. It’s more about how good and helpful your pins are than how often you post. Still, sharing something once a week helps people remember your home decor blog and products³⁴.

Pinterest’s value grows over time, thanks to your evergreen pins. By posting regularly, whether weekly or a few times each month, your content gets seen often. This keeps your profile busy and relevant to your audience³⁵.

Pinterest’s algorithm has changed a lot lately³⁴. But, it still likes accounts that add new, beautiful pins often³⁴. So, avoid just repinning. Instead, focus on regularly creating new, top-quality pins that highlight your products and know-how about home decor.

Work out how often you should post by trying various schedules and watching what your data says. Then, tweak your plan as needed to get the most from your Pinterest content³⁶.

With a regular posting schedule, your brand will be memorable. Plus, your pins can keep bringing in traffic and sales to your blog and store. Remember: it takes time and steady effort to succeed on Pinterest with your home decor business.

Measuring Success with Pinterest Analytics

To check if my Pinterest marketing works, I use the platform’s strong analytics tools. I focus on activities like saves, comments, and follows that show engagement³⁷. This helps me figure out the content my audience likes. Then, I can plan better for the future. I also keep an eye on my web traffic and how many people do what I want on Pinterest.

The data from Pinterest Analytics is gold for measuring how I do. For example, the Closeups metric tells me how often people zoom in on my Pins to see them better³⁷. The Closeup Rate is the percentage of Pins that were zoomed in on. I watch how many times a Pin is saved and the Save Rate, which shows how good my saves are over time³⁷.

Knowing how often links in my Pins are clicked helps a lot³⁷. It gives me insights into website interactions via Pinterest. The Total Audience metrics and other details give a big picture of who sees my stuff and how much they like it³⁷. The Top Pins section highlights my most popular ones, all thanks to key stats like views, actions, and clicks³⁷.