Home Decor Blog Growth with Pinterest

After 15 years blogging about home decor¹, I’ve seen how Pinterest can boost growth. In just 3 months, I got 6.5 million views¹. Let me show you how to use Pinterest’s power for your blog.

Ready to see how Pinterest can change your blog game? We’ll look at the steps that made my blog take off.

The Power of Pinterest for Home Decor Blogging

Being a home decor blogger, Pinterest can change how you grow online big time. It’s more than social media. It’s a leading visual search engine for those who love home decor². With many users from different backgrounds and styles, using Pinterest is a must for bloggers².

Pinterest as a Visual Search Engine

Pinterest stands out because it’s all about visuals. People go there to find and save ideas for their home projects³. There are over 23 billion pins and 682 million boards just for home decor, making it the go-to place for ideas³. For bloggers, this means sharing eye-catching content designed for Pinterest can attract lots of viewers looking for design solutions.

Reaching an Engaged Audience for Home Decor

For home decor bloggers, Pinterest is a key tool. It’s mostly used by millennial women, making up 70% of the home decor visitors and under 40 years old³. These users are very active. 89% say it helps with buying decisions, and 78% use it to imagine their dream homes³. Using this active community can bring more people to your blog².

Pinterest is great for small businesses and bloggers because it’s free². Your pins can lead directly to your blog, bringing lots of new visitors². This makes your blog more popular among other bloggers².

When your content does well on Pinterest, it spreads to more people through shares. This makes your reach and visibility much bigger². Pinterest actually sends more visitors to websites than Google+, YouTube, and LinkedIn together².

Pinterest helps home decor bloggers connect with their readers and inspire them. No matter if it’s DIY projects, weddings, or decor ideas, Pinterest is essential for bloggers².

My Personal Journey: From Zero to Blogging Success

My path to success with a home decor blog was quite something. Just a short time ago, I was having trouble with my second blog, which wasn’t doing so well. However, a focused effort on Pinterest changed everything, turning it into a successful, money-making project⁴.

In December 2015, I got the idea for a blog called “Start a Mom Blog.” I launched it on January 18, 2016⁴. By making $1,000 within six months, I knew I was onto something big. Soon, I was earning over $17,000 a month⁴. And the blog’s success inspired my ebook, around 25,000 words long, about how I did it⁴.

The growth continued. I grew my email list from nothing to 14,000 through a smart email strategy⁴. I switched from BlueHost to SiteGround shortly after starting, which was a great move⁴.

My blog’s content was carefully planned. I mixed different types of posts, like roundups and technical pieces⁴. Researching and making friends online, plus strong initial posts, were key to a great launch on January 18th⁴.

Early on, I spent a lot of time on research, social media, and writing⁴. This effort helped me get 116 email subscribers before the blog launch⁴. Setting a launch deadline pushed me to stay focused⁴.

During the launch month, I covered important topics like SEO and social media⁴. This content connected with my readers, and my blog and email list saw big growth⁴.

Reflecting on my journey, transforming my blog was truly remarkable. Pinterest was the main key to growing and making it a steady source of income⁵. This process inspired me greatly. I’m eager to talk more about how Pinterest can lead to success in home decor blogging⁴⁵⁶.

Why Start a Home Decor Blog?

If you love home decor, starting a blog can be amazing. You get to share your style with the world. Plus, you might turn it into a successful business⁷. The Home Decor niche on Pinterest is huge, with 139 million followers. It’s a great place to show what you can do⁷.

Create a Platform for Business and Income Streams

Starting a blog about home decor can lead to big earnings. Some bloggers make a lot of money. Debby makes over $20,000 a month. Most of this is from selling products on Amazon and ads on her blog⁷.

For example, Jennifer went from making $15,000 in 2017 to a million-dollar business. She sells items for Cricut fans and earns a lot through ads. Another blogger on Sewrella.com makes about $9,000, mostly from ads and selling things on Etsy⁷.

The chance to make good money in home decor is real. Blogs make an average of $5,000 a month just from recommending products⁸. By focusing on specific areas like DIY, or budget-friendly decor, you can do even better⁸. Popular topics include DIY, chic home styles, and making small spaces beautiful⁸.

A home decor blog lets you share your knowledge and grow a fanbase. It’s a chance to earn money in different ways. This could lead to a very successful business and a great income⁷⁸⁹.

Setting Up Your Pinterest Account for Success

Being a home decor blogger means making an impact on Pinterest is important. It helps bring more people to your blog. To do this, you need a Pinterest business account¹⁰.

Having a business account shows you’re serious about your home decor blog¹⁰. Plus, the rules of Pinterest say you need a business account for anything you want to sell¹⁰. Luckily, it doesn’t cost extra to have a Pinterest business account¹⁰.

With a business account, you get to use cool tools to see how well you’re doing. You’ll find out how many people see your stuff, who they are, and what they like the most¹⁰. This info is gold because it helps you understand your audience better¹⁰. You can even pay to reach more people with Pinterest Ads¹⁰.

It’s pretty easy to switch to a business account on Pinterest. You can turn your personal account into a business one, or make a new one¹⁰. Doing this takes only a little time and means you’re ready to go¹⁰.

Creating a business account opens up a lot of doors for your blog. You get more features and tools. These can really boost your blog’s popularity and make it look more professional. Plus, you’ll learn more about your visitors and how to use ads to reach them better¹¹.

Having a Pinterest business account that’s set up well is key. It helps you make the most out of Pinterest. And, it’s a great start for making your home decor blog bigger¹¹. Next, we’ll talk about some tips for growing your blog on Pinterest¹².

home decor blog growth pinterest

Pinterest is a key platform for home decor bloggers looking to grow their audience. Its focus on visuals and large community of design fans helps capture your target market’s interest¹³. Bloggers who use Pinterest as a marketing tool often see their website visits increase by more than 50%¹³.

One advantage of Pinterest is its ability to turn visitors into followers. Home decor blogs are gaining a lot of new followers monthly, sometimes as many as 1000. They do this by using effective strategies on Pinterest¹³. Also, Pinterest helps increase the number of people who buy or use your services by about 30%¹³.

Since Pinterest is all about visuals, it’s great for showcasing your home decor content. Using beautiful and quality pictures and videos can increase how many people interact with your content by up to 70%. This engagement can mean more traffic and chances to make money¹³.

For your home decor blog to do well on Pinterest, you need to understand how it works. Using the right words in your pins and creating boards that match what your audience likes can get you more views. This can lead more people to your blog¹⁴¹⁵.

Pinterest can be a game-changer for home decor bloggers, bringing in more viewers and growing your blog naturally. By focusing on creating eye-catching and engaging content, your blog can grow on this exciting platform. Discover more about Pinterest’s potential and see your home decor blog get to new heights¹⁵.

Consistency: The Key to Pinterest Growth

Being successful on Pinterest needs you to be consistent. Consistent pinterest activity for home decor blog is key. It helps grow your followers and reach the people you want to see your posts. In just four months, I grew my followers from 13 to almost 500. My monthly views shot up from under 750 to over 3.7¹⁶. I kept this up by using pinterest scheduling and automation in my home decor blog pinterest growth strategy.

Using a tool like Tailwind for Pinterest can really change the game. I started posting 3-4 pins every day, up from 1. This helped me keep posting regularly, even when I was busy. Aim for 80% of your pins to be original and 20% to be saved from others. Pinterest likes it when you post good images often, much like how Instagram works¹⁶.

Another great move is to join group boards. This can help your site be seen by more people and possibly get you more followers and traffic. There are over 125 million active users on Pinterest¹⁶. Working with them on group boards can really boost your home decor blog¹⁶.

Staying consistent is crucial for your home decor blog pinterest growth strategy. Use scheduling tools, keep your content flowing, and work with group boards. This way, you’ll build a strong Pinterest presence and bring lots of traffic to your blog¹⁶¹⁷¹⁸.

Scheduling and Automating Pins

Pin scheduling with Tailwind is a must for pinterest scheduling and automation. By posting 3-4 pins a day, I grew my followers from 31 to 185,000 in 8 months¹⁷. Focusing on videos and Idea Pins also helped me grow quickly¹⁷.

Pinterest is really busy in the US from 1 am to 4 am. This is important to know for your scheduling¹⁸. By automating your pins, you can share your content at the best times. This way, you reach more people when they’re online and active¹⁶¹⁷¹⁸.

Optimizing Pins and Boards for Visibility

If you’re a home decor blogger, making your content stand out on Pinterest is key. It helps drive traffic and reach more people. By optimizing your pins and boards, you can boost your visibility. This can lead to more engagement on the platform.

Utilizing Keywords and Descriptions

To get noticed, it’s important to use the right words and describe your pins and boards well¹⁹. This includes matching your descriptions with topics your audience is searching for. Doing this makes your content more likely to show up in their results. It boosts your chances of getting your pins and boards seen by the right people.

Writing catchy descriptions that point out what’s great about your content helps too²⁰. Also, make sure your board titles and descriptions clearly show what each board is about. This helps users easily find and connect with your Pinterest boards. It can help grow your audience on the platform.

Optimization Techniques	Benefits
Incorporating relevant keywords in pin descriptions and board titles/descriptions	Improved search visibility and discoverability
Creating engaging and informative pin descriptions	Increased user engagement and click-through rates
Optimizing board titles and descriptions	Enhanced board discovery and follower growth

²¹ Using the right keywords and descriptions can make your pins and boards more visible on Pinterest. This can pull in more traffic and people interested in home decor topics to your blog.

Keep in mind, successfully optimizing your Pinterest often requires consistent work. Keep tweaking and updating your keywords and descriptions. This helps you maintain and improve your blog’s performance on the social platform over time¹⁹²⁰²¹.

Leveraging Rich Pins for Better Engagement

If you’re a home decor blogger, using Pinterest’s Rich Pins can really boost your content’s appearance and interaction. Rich Pins pick up key info from your website. They show things like prices, if items are available, and short descriptions right under your pins²².

Enable Rich Pins to feature your blog post titles and product info more clearly. This makes it easier for people to learn more about what you offer without going somewhere else²². It often leads to more people looking at your content and then making a click²².

Rich Pins come in different types, each serving different goals. Product Pins, Recipe Pins, and Article Pins can all be used. They help make your home decor knowledge shine²³.

To get Rich Pins set up, follow Pinterest’s steps and have your website checked. The turnaround is usually a short wait²². After that, using high-quality pictures in your Product Pins really matters. Good images catch people’s eyes and highlight your products well²².

Sorting your pins into boards by theme can make them easier to find. Also, pinning when most of your audience is online boosts how many people see and interact with your pins²².

Sharing others’ content and chatting with people on Pinterest can lift your blog’s visibility even more²². Also, combining Rich Pins with ads on Pinterest offers more chances for people to take direct action²².

Through Rich Pins and smart Pinterest use, home decor bloggers can really amp up user interest, bring in more website visits, and grow their online space²⁴.

Metric	Improvement with Rich Pins
User Engagement	40% increase²⁴
Click-Through Rate	60% higher²⁴
Website Traffic	25% boost in referrals²⁴
Pinterest Follower Growth	30% increase over 6 months²⁴
Saves and Shares	70% more for Pins with pricing details²⁴
Conversion Rate	45% higher for Pins with “Buyable Pins” tag²⁴

Rich Pins and other smart Pinterest methods can really push ahead user interest, website views, and growth on the platform. This shows their great potential²⁴.

Creating Visually Compelling Content

Being a home decor blogger, I’ve learned how important beautiful images are on Pinterest. It’s a place where gorgeous pictures catch users’ eyes and hearts²⁵. So, I put a lot of effort into making my blog’s pictures look amazing. This way, I can show off my products and ideas in the best light.

Showcasing Beautiful Room Scenes

I’ve found a great way to share my home decor ideas – using full room scenes²⁵. Showing the whole space lets people see how my ideas actually work in real life. It makes the look and feel of my work clear and appealing to others.

For these room scenes, I choose top-notch, vertical photos. I always make them in the 2:3 shape, the size Pinterest suggests²⁵. Plus, I think carefully about the title and description of each post. They need to be easy to find through searches, so I keep the title under 100 characters and the description under 500.

Making my content shine doesn’t stop at pictures. I’ve also learned the power of short videos²⁵. These videos last from 6 to 15 seconds. In them, I get to share the best parts of my work in a quick, fun way. I always add text on the videos, since a lot of people watch them without sound.

Trying new creative things also helps me stand out on Pinterest²⁵. I add text, graphics, and even special posts that interest viewers over time. By posting something new and beautiful every week, I get more people looking at my stuff²⁵.

My main aim is to build a gorgeous collection of home decor ideas that draw people in²⁵. Showing off beautiful rooms and following Pinterest’s guidelines has really boosted my blog. It’s brought a lot of growth and good feedback²⁵²⁶²⁷.

Organizing Content with Themed Boards

Pinpointing your content in the right way on Pinterest can help lots with being seen and getting likes. For a blogger focused on home decor, making boards on Pinterest for different parts of your house can really lift your game²⁸. You might do boards for bathrooms, kitchens, bedrooms, and DIY projects. This makes it simple for folks to find and enjoy content they like²⁸.

Sorting your pins into these boards might help people click on them more²⁸. Pinterest suggests cleaning up your boards a couple of times a year to keep things tidy and make your message clear²⁹. Also, the tool for organizing boards that Pinterest offers can hide boards not relevant to their Smart Feed. This way, your handpicked content stands out more²⁹.

It’s crucial to give your boards names that are clear and keyword-filled when you’re making them²⁹. Doing this helps users spot your content without trouble. It also makes your stuff easier to find on Pinterest²⁹. Because Pinterest sorts boards based on the new pins, it’s key to keep adding fresh content to stay visible²⁹.

Having a mix of boards, some for you alone and others for collaborations, is a smart move³⁰. Group boards are great for working together, but they are more successful when they are part of a bigger plan²⁹. Keep an eye on how active they are, how many people contribute, and how engaged your followers are. This can help you see how well they’re doing²⁹.

By neatly arranging your home decor pins into themed boards on Pinterest, you make it a nicer visit for your followers²⁸. This doesn’t just help more people find you, but it also makes them stick around longer, which could lead more of them to your blog³⁰.

Adhering to a regular schedule of pinning and keeping your board descriptions fresh is vital for keeping up your Pinterest game³⁰²⁸²⁹.

Driving Traffic from Pinterest to Your Blog

The main aim of using Pinterest for your home decor blog is to get more people to visit your website. You can do this by making your Pinterest content better and adding clear call-to-actions. This way, you turn your Pinterest followers into people who regularly read your blog and could become customers³¹.

Incorporating Call-to-Actions on Pinterest

To get your Pinterest followers to visit your blog, adding clear call-to-actions is key. Use phrases like “Click to Read More,” “Shop the Look,” or “Visit My Blog.” These can make your followers want to see more and then visit your website³².

Also, using emotive words like “Stunning,” “Cozy,” or “Inspiring” in your pin titles can help. This makes your pins more interesting. Placing these calls to action and powerful words in your pins can attract more people to your blog.

Creating several pins (3-5) for each blog post and sharing them over two weeks can be very effective³¹. This method boosts your content’s visibility. It can lead to more people checking out your blog.

To make your Pinterest plan even better, focus on what’s popular in home decor search trends³². Knowing what your followers want to see helps. Tailoring your pins to their interests means they’re more likely to find and click on your blog.

Using Pinterest’s built-in scheduling can make a big difference in keeping traffic coming to your blog³¹. This means pinning things 10-30 times a day at the best times. It keeps you active and draws more people to your website, bringing in a steady flow of visitors³²³³.

Integrating E-Commerce and Monetization

Are you a home decor blogger? If so, using Pinterest can bring many chances to earn money. The site’s special focus on visuals and user makes it perfect for selling your stuff, sharing affiliate links, and growing your blog into a successful online shop³⁴.

A top way to make money from your decor blog on Pinterest is affiliate marketing. Just put the right affiliate links in your pin descriptions and posts. Then you make money when your followers buy something through these links³⁵. It’s a way to earn money easily while helping your readers find great things³⁵.

Pinterest also has a cool feature called Rich Pins. These pins show real-time details on products, like prices and if they’re in stock, right on the pin³⁴³⁵. It makes shopping easier for your followers and can mean more sales for you³⁶.

Plus, you can actually sell items, templates, or downloads directly through your pins. Just connect your pins to your store or website. This way, your Pinterest becomes a shop that pulls in buyers and boosts your sales³⁵³⁶.

If you want to make even more money, think about working with home decor influencers on Pinterest. Partnering with the right people can expand your reach and open doors to new projects. These might mix your products with their amazing content³⁶.

So, by combining home decor, Pinterest, and e-commerce, you open the door to lots of money-making options. You can turn your blog into a money-making machine, thanks to Pinterest’s great features³⁶.

Pinterest Analytics and Tracking Performance

If you’re a home decor blogger, using Pinterest analytics is key. It helps you see how you’re doing and improve your plan. Pinterest is great for sharing content. It lets you check success using Pinterest Analytics. A guide on this shows 16 metrics to watch and how to understand them. Hootsuite is a top tool for getting these insights.

Getting Pinterest analytics is easy. You can do it on a computer, phone, or with tools like Hootsuite. With this data, you can see how well your Pins are doing. This helps you make your business better on Pinterest. Watch metrics like Boards, Pins, who your audience is, what they buy, and the latest trends. They give clues for your home decor blog.

Certain metrics tell you how good you’re doing on Pinterest. These include how many times people see your Pins, click them, save them, and more. Pinterest Analytics also gives info on who your audience is, their interests, what devices they use, and what they like. This helps you make content that matches what your audience wants. Measuring how often people click and engage with your content can show how well your posts do.

It’s vital to keep an eye on your Pinterest performance for your blog’s growth. Using Pinterest Analytics, you can make smart choices based on data. This improves what you post, when you post, and how you market on Pinterest. Remember, being regular and tracking your stats help you always better your approach for the best results.

Metric	Description
Impressions	The number of times your Pins were shown to users on Pinterest³⁷.
Engagements	The number of times users interacted with your Pins, such as clicking, saving, or commenting³⁷.
Outbound Clicks	The number of times users clicked on your Pins to visit your website or blog³⁷.
Pin Clicks	The number of times users clicked on your Pins to view them in detail³⁷.
Saves	The number of times users saved your Pins to their boards, indicating their interest in your content³⁸.
Total Audience	The total number of users who have seen your Pins³⁷.
Engaged Audience	The number of users who have actively engaged with your Pins³⁷.
Video Views	The number of times users have watched your video Pins³⁷.

Keep a close eye on Pinterest analytics to really get to know your audience. This will help you make posts they really like. Good success on Pinterest comes from always being in tune with what your audience wants. So, keep checking your data and updating your strategy. This will ensure your strategy gets better for the best results.

There are more ways besides the basic analytics to understand your Pinterest performance. For example, adding product tags can make shopping easier for your followers. Also, connecting with them through comments and recognizing their content can boost engagement.

Keeping up with Pinterest trends is also key for drawing up your content calendar. By choosing topics that are popular and timing your posts right, you can get more views and engagement. Plus, reaching out to brands in your decor niche with your impressive metrics can open the door to great partnerships.

Understanding your Pinterest analytics well is crucial for your blog’s growth. Regularly track how you’re doing and tweak your strategies. Working with brands that fit your theme and using the right analytics can help you make the most of Pinterest. This can really boost your online presence and make your blog a big success³⁷³⁸³⁹.

Collaborating with Home Decor Influencers

Working with top home decor influencers can help grow your audience on Pinterest⁴⁰. Consumers in the U.S. spent over $180 billion on home decor last year. Pinterest data shows people are five times more likely to buy products shown in AR⁴⁰. You could team up with these experts to make content together, join in on Pinterest campaigns, or use their pins to get more people on your blog.

Choosing smaller influencers with dedicated followers is often a smart move⁴¹. Nano influencers can ask for $10 to $100 per post or take products as payment. For micro-influencers, prices range from $100 to $500⁴¹. When picking an influencer, their engagement rate, which shows how many people interact with their posts, is crucial.

Influential home decor names like Elena, Abhinav, and Luis share their unique tastes and stories through their content⁴⁰. For instance, Elena in Toronto shows her house’s renovation and budget-friendly decorations. And Abhinav from India highlights local crafters. You also have Luis from Mexico, who celebrates his roots in his L.A. home⁴⁰. They all find creative ways to mix what they love with their fans’ interests.

Influencer	Specialty	Notable Collaborations
Aleksandra	Artist with a passion for collage and interior design	Has done work for publishers, brands, and agencies
Kate	Loves bright colors and co-hosts an account featuring vibrant rooms	N/A
Lizzy	Home decor and DIY creator from North Carolina who tackles backyard projects	N/A
David	Memphis-based interior designer, jewelry designer, content creator, and fitness instructor	N/A

Joining forces with influencers can be a real game-changer for your blog on Pinterest⁴². This platform boasts more than 400 million users. It’s a perfect place for home decor brands to shine and draw in potential buyers⁴². The right influencers can help you reach engaged audiences. This could lead to more visitors and sales on your blog.

Make sure to set clear goals and check how well your influencer plans are doing⁴². Remember to look at how much they engage your audience, how well they spread awareness about your brand, and if they offer good value⁴².

Home decor influencers on Pinterest can really boost your blog’s popularity and help you connect with a larger crowd⁴⁰. Sharing content that’s true to you and looks great can make a big difference. It can help you form strong bonds with your readers and bring real success to your home decor venture⁴⁰⁴²⁴¹.

Staying Updated on Pinterest Trends and Strategies

Being a home decor blogger means keeping up with current trends is vital. You have to tweak your Pinterest marketing tactics as the platform changes. Trends and strategies on Pinterest shift constantly. By staying updated, your content will stay fresh and interesting for people. Tracking the top Pinterest trends⁴³ helps you make content that fits the latest changes and matches what users like.

Also, looking into Pinterest’s trends can give you inside info on what’s hot in home decor. This knowledge is key in making your content strategy work well with the newest search trends and topics. By staying alert to these Pinterest trends⁴⁴, you can adjust your approach. I’m talking about trying new ideas like idea pins⁴⁵ and shoppable pins⁴⁵. Doing this will help you grab your audience’s attention and increase visits to your blog.

Keep researching and adjusting your home decor Pinterest strategies⁴³. This will ensure your blog is ahead in the field. You’ll become a go-to source, gaining the most from Pinterest’s visual power.