Pinterest Ad Campaigns: Essential Design Tips

Did you know Pinterest has 431 million monthly active users?¹ It’s a visual platform with 1 billion videos viewed daily,¹ making it great for brands. They can engage with a huge audience. But how do you make your Pinterest ad campaigns stand out?

Great Pinterest content needs good lighting, proper framing, and high-quality images. Using a vertical ratio is key for mobile users. It fills their screens.

Encourage viewers to save or follow with a call to action. This makes your content more visible. And don’t forget to add helpful text like descriptions or links. Doing this weekly helps your ideas reach more people.¹

Following these design tips will make your Pinterest ads catch your target audience’s eye. They can lead to more engagement and sales. Explore Pinterest advertising more. Discover how to use this great visual platform effectively.

What is Pinterest and Why is it Important for Businesses?

Pinterest mixes features of both a social media site and a search engine. It gives businesses a unique way to reach their audiences visually.² More than 76% of its 450 million plus members are women.

This platform is great for finding new things, getting ideas, and deciding what to buy.²

Pinterest as a Visual Discovery Platform

Pinterest stands out from other social media by focusing on images. These images are called “Pins.” People use the site to gather and save things that catch their eye.²

As for popularity, it’s the seventh most used social media by adults in the US.² This means it’s a top place for businesses to show their products in a creative and interactive way.

Potential for Driving Traffic and Sales

Users on Pinterest love to shop. 85% say they’ve bought something because of the site.² Plus, many turn to Pinterest first when looking to buy something. This is more than on Facebook or Instagram.³

For companies, this is a big deal. It means they can drive more people to their website, sell more online, and reach out to new customers through Pinterest.

Growing User Base and Demographics

Pinterest’s user base is growing fast, reaching 459 million monthly users in 2021.³ It’s a popular place for women and those who love to shop. But, it’s also winning over men and the younger Generation Z.

Notably, almost half of people who use Pinterest weekly have a household income above $100,000.² This shows that businesses can connect with a wealthier audience on the platform.

Crafting Eye-Catching Visual Content

Use vertical images to cover more screen space, which is key on phones.⁴ Make sure your pins are 600 by 900 pixels. This size works well on both phones and computers. Pinterest suggests a 2:3 aspect ratio for your pins.⁴ Great photos are essential to getting people to look and interact with your pins.⁴

Using High-Quality, Vertical Images

Vertical Pins really catch the eye on Pinterest. They use more space and create a bigger impact.⁴ Using bright colors and large fonts helps your Pin stand out. This is important because there are so many pins on Pinterest.⁴ Keep your pins looking the same. Use matching colors, fonts, and logos. This can make your brand more recognizable. People are more likely to save and share pins that look good.⁴

Incorporating Text Overlays

Adding text can make your pictures clearer in a quick look.⁵ For Pinterest, make sure your graphics are 1000 x 1500 pixels with a 2:3 ratio.⁵ Try different styles with your graphics to see what your audience likes most.⁵ A balanced layout makes your graphics more appealing. This means you can try different things to see what works best.⁵

Showcasing Product Usage

It’s better to show items being used than just the item itself. This makes your content more interesting.⁴ Pins that look good and connect with viewers can bring more people to your site. This can lead to more sales.⁴ Using your brand’s colors, logos, or hashtags in your pin design can make your brand more memorable.⁴ Pins that draw the eye because of their quality stand out more in Pinterest searches.⁴

Optimizing for Mobile Users

Most Pinterest users check the platform on their phones. So, it’s key to make content mobile-friendly.⁶ Using a vertical aspect ratio like 2:3 works well. Pins look better and take up more screen space this way. This catches users’ eyes and keeps them interested.⁷

Vertical Aspect Ratio for Maximum Screen Real Estate

Choosing a vertical aspect ratio is smart for mobile. It uses the mobile screen space well.⁷ This format is good for quick scrolling. It lets users fast check the content even when they’re on the move.⁶

Concise Messaging for Quick Understanding

Good message length is as important as the right visual format.⁶ People scroll through Pinterest fast. Messages should be clear and catch the eye right away. This makes it more likely they’ll interact with your content.

Leveraging Video Ads

Videos are great for sharing a brand’s story in a way that grabs attention.⁸ With 482 million people using Pinterest every month, many of them women,⁸ video ads reach a large, interested audience. With short, catchy videos, brands can show off what they offer and get people involved.

Creating Short, Engaging Videos

On Pinterest, short videos work best.⁹ Aim for 6-15 seconds to catch people’s eye. Since people scroll slowly on Pinterest, your video can make more impact. Start with something that instantly hooks viewers to get your message across.

Make sure your video works even when the sound is off.⁹ Adding text helps since many watch videos without sound. This tactic makes your message clearer, no matter how viewers choose to watch.

Including Brand Logos and Calls to Action

Include your brand’s logo in a smart way to stand out.⁹ Choosing a good cover image can also make your video more enticing. Don’t forget to add clear actions or next steps for the viewer. This can turn interest into actual interaction with your brand.

Pairing different video styles can boost how well viewers remember your brand.⁸ For instance, e.l.f. saw more people finishing their video after a special Premiere Spotlight.⁸ And Graze reached a lot more Gen Z users with their short ads on Pinterest.⁸ These stories prove video ads can really raise brand awareness and engagement on this platform.

For example, Louis Vuitton got over 3.5 million views on Pinterest in just three days with a stunning video.⁸ This shows the platform’s strong suit for video advertising. By using Pinterest’s video features well, brands can make ads that not only get noticed but also deeply connect with the viewers.

Branding and Visual Consistency

If you’re working on your personal brand on Pinterest, using the logo in your Pins makes it easier for people to remember you.¹⁰ It’s also key to keep the same design and style in all your Pins. This way, folks can recognize you easily and remember your brand well.¹⁰

Finding a unique voice for your brand matters a lot. It helps bring in people who really get what your brand is about.¹⁰ Making sure your messages and visuals fit together on Pinterest helps a lot in building a strong, memorable brand.¹⁰

Looking the same on Pinterest is a must for a solid brand presence.¹⁰ It makes your brand memorable over time. Also, sharing good quality, visually consistent content often can make more people engage with your brand.¹⁰

Don’t forget about keywords in your Pinterest name and bio. Adding the right keywords helps more folks find your brand.¹⁰ And if you use them in your board titles and descriptions, it gets even better. This helps your content reach the right people more easily.¹⁰

By working on your brand’s look and feel on Pinterest, you can really make progress. This is true for anyone running a business or sharing their creative work. It helps you get closer to the people you want to reach.¹⁰

Pinterest Design Tips

To make your Pinterest posts successful, use top-quality, eye-catching images.⁹ Aim for a 2:3 ratio for your vertical Pins. This size, like 1000 x 1500 pixels, covers lots of screen space.⁹ Short titles and detailed descriptions can also make your content easier to find.⁹

Using High-Quality Visuals

Make sure your Pin images are sharp and well-lit before you post them.⁹ Good images not only attract people but also boost your brand’s reputation.

Incorporating Relevant Keywords

Using the right keywords in your Pin titles and descriptions can help folks find your stuff.⁹ It’s a smart way to get more eyes on your business.

Showcasing Step-by-Step Tutorials

Step-by-step tutorials are a hit on Pinterest because they offer fresh ideas.⁹ They help users and show that your brand is a helpful expert.

Ad Formats to Consider

When you run ad campaigns on Pinterest, think about various formats. These formats help you connect with your target audience well. You can use simple static pins or dynamic video ads to meet your marketing goals.⁹

Static Pins

Static pins are simple ads on Pinterest. They let you show off your products through pictures. Make sure to use the right image size and brief text. This will make your ads stand out and get more people to visit your website.

Carousel Ads

Carousel ads let you show more than one product in a single ad. Viewers can swipe to see each one. They are great for displaying different items or styles.

Video Ads

Video ads are perfect for telling your brand’s story. Keep them short, between 6-15 seconds, and add text to grab attention. This way, you can interest people in your products and brand.

Collections Ads

Collections ads combine the best of static pins and carousel ads. They are ideal for showcasing many products or a themed collection. For instance, you can promote new season items or an entire themed collection. Using a variety of ad formats makes your Pinterest strategy stronger. It helps you connect better with your audience and get great results for your business.

Timing and Seasonality

Timing and seasonality are critical for Pinterest marketing success. Users on this platform are big planners. They look for seasonal ideas months before the event¹¹. For example, Halloween planning can start as early as summer. So, if brands want to catch their attention, they should offer ideas well in advance¹¹.

Aligning with Seasonal Trends

On Pinterest, it’s key to match your content with what’s trending for each season¹¹. This includes popular interests like career and family plans, being organized, budgeting, home improvements, and green living¹¹. Events such as Halloween, holidays, and special days like Mother’s Day get a lot of Pinterest interest¹¹. I focus on these trends to keep my brand important and liked by my audience.

Planning Ahead for Major Events

It’s also important to get ready for big events that boost Pinterest activity¹¹. Last year, many Black Friday sales were on smartphones. And different seasons have their peak in Pinterest searches, from 1 million to 321 million¹¹. By preparing my content early, my brand can take full advantage of these busy times.

Knowing Pinterest users’ seasonal habits is vital for my campaign success¹². For example, Jillian starts pinning content about the upcoming season eight weeks earlier¹². She also pins during quiet times, which helps my brand be seen even when it’s not peak season for big holidays¹². This strategy keeps my brand fresh in people’s minds on Pinterest.

Landing Page Optimization

When you run Pinterest ad campaigns, the landing page needs to match the ad’s branding and messaging. This ensures a seamless user experience. It lets people find what they want quickly.

Changing the size and layout of images on a Pin landing page changed the traffic by as much as 10%. This led to more conversions and visits.¹³

Consistent Branding and Messaging

Keeping consistent branding and smoothly moving from ad to landing page boosts the campaign’s success.¹³ One tested Pin page doubled its conversion rate.¹³ Pairing SEO changes with landing page improvements is key, especially for high-traffic pages.¹³

Seamless User Experience

¹³ Making the main Pin smaller to match Related Pins, and giving more space to Related Pins, made conversions jump by over 25%.¹³ Actively using data and quick changes improve conversion rates and attract more SEO traffic.¹³ Upgrading Pin landing pages with bigger Related Pins and clearer attribution boosted interaction and signups.¹³

Pinterest Catalogs and Product Pins

Pinterest Catalogs are changing how brands show their products. They help brands put all their products on Pinterest in an easy way. Now, businesses can share everything they sell on shoppable Pins.¹⁴ This makes it simple for Pinterest users to find and buy what they like.

Showcasing Product Catalogs

With Pinterest Catalogs, brands make their products look great and easy to shop.¹⁴ This change not just lets shoppers find products better. It also helps brands get more noticed on Pinterest because of all the shoppable Pins.

People shopping on Pinterest can now click and buy without leaving the site, thanks to these shoppable Pins.

Dynamic Remarketing Opportunities

Pinterest also offers a cool feature called dynamic remarketing.¹⁴ It helps brands show personalized product ads to people who visited their site. This can boost sales by reminding interested buyers of the products they liked.

So, brands using this feature might see more sales from people who already showed interest on their website.

As Pinterest keeps improving its shopping features, Catalogs and Product Pins are becoming key.¹⁴ With more updates, brands will have new ways to reach and impress their audience. They’ll be able to showcase products in even more creative ways.

Campaign Objectives and Bidding Strategies

To run successful Pinterest ad campaigns, choosing the right objectives and strategies is crucial. You must pick from a variety like brand awareness, video views, or driving traffic.¹⁵ Assess your goals to align them with your marketing strategy carefully.

Selecting the Right Campaign Objective

Focus on your campaign’s target to select the best Pinterest ad objectives. If you aim to boost your brand’s visibility, choose brand awareness. For those wanting to increase website visits or sales, go for conversion or shopping catalog objectives.¹⁵ This strategy helps align your business goals with your ad’s performance, increasing your ROI.

Automatic Bidding for Cost Optimization

Leveraging Pinterest’s automatic bidding tool can optimize your costs and boost your ad’s impact. The feature lets Pinterest’s algorithm manage bids to get the best cost for each result within your budget.¹⁵ This is ideal for advertisers wanting cost-effective solutions. It lets you concentrate on your content and targeting the right audience, rather than manual bidding.

By thoughtfully setting your objectives and using Pinterest’s automatic bidding, you can make the most of your ad campaigns. This approach works well for various goals like increasing brand awareness, traffic, or conversions, making your marketing efforts efficient and budget-friendly.¹⁵

Targeting Strategies

Running Pinterest ad campaigns requires using the platform’s targeting options well. This way, you can find the right audience and make your marketing more effective. Pinterest has different targeting strategies like interest-based targeting, keyword targeting, and audience targeting. Each helps you connect with potential customers in its own way.⁹

Interest-Based Targeting

Interest-based targeting is a key strategy on Pinterest. It lets you find users with specific interests, hobbies, and behaviors on the platform. By showing content that matches what your audience already likes, your ads become more relevant and engaging.⁹

Keyword Targeting

Pinterest also has keyword targeting. This means you can reach users who are looking for things related to your products or services. Using the right keywords in your ad copy will make sure your content is seen by those actively looking for what you offer.⁹

Audience Targeting

There’s also audience targeting on Pinterest. It lets you target past visitors, content engagers, or potential customers who abandoned a shopping cart. Tapping into these already interested people gives you a chance to make your ads more personal. Doing so can boost your conversion rates.⁹

Using a mix of these targeting methods helps you tailor your campaigns. This makes them more focused on reaching your ideal customers. It also helps you get the most out of your Pinterest ad investment.⁹

Tracking and Optimizing Performance

Being a professional in copywriting, I know keeping a close eye on Pinterest ad campaigns is key. It’s vital to always make them better. I look at numbers like impressions¹⁶, clicks¹⁶, engagement¹⁶, and conversions¹⁶. This helps me see what content works best and tweak our plan.

Checking key pointers regularly lets me pick smarter moves. For example, I watch the rate at which people click out and click on pins¹⁶. This shows me which Pins are drawing the most activity. Also, looking at the overall audience and who’s engaging¹⁶ helps me see how far our ads are reaching.

Optimizing all the time is key to great outcomes. I keep testing and making our visual content, messages, aiming at and how we bid, better. With all the data from Pinterest analytics, my choices are based on what the numbers show. This strategy aims to boost views¹⁶, actions¹⁶, and in the end, sales for the company.