“I’m not the best at anything, but I’m good at a lot of things.” – Joy Cho
Have you ever wondered why Joy Cho, the founder of Oh Joy!, is so popular on Pinterest? She’s one of the top earners on the platform. Her colorful designs attract people from diverse backgrounds. This has led to many successful brand partnerships.
One of her biggest collaborations is with Target. She’s also worked with Tastemade in unique ways. Joy Cho uses her large Pinterest following, which is over 15 million, to create valuable partnerships. These partnerships not only bring in profits but also inspire and excite her followers. So, what’s Joy Cho’s secret? Let’s find out which brands work with her to boost their creative projects.
Joy Cho: The Queen of Collaborations
Joy Cho’s path is an inspiring one. She moved from graphic design to being a successful blogger and entrepreneur. She started her career in a New York ad agency, then worked with designer Cynthia Rowley. In 2005, she launched her blog, “Oh Joy!” This blog has become a vibrant brand, known for its unique style and collaborations with others.
Joy Cho’s partnerships with top brands have greatly helped her success. They show how she has grown from her early design days to her current status.
From Designer to Blogger and Product Creator
Joy Cho began her journey in the world of design. She first worked at a small ad agency. Later, she joined forces with the famous designer, Cynthia Rowley. In 2005, she bravely started her blog “Oh Joy!”. This kickstarted her success as a blogger, creator, and Pinterest influencer. Thanks to the blog’s success, Cho was able to create powerful partnerships with big brands.
Joy Cho’s Vibrant and Whimsical Designs
Oh Joy! has grown into a well-known creative brand. It’s celebrated for its unique style, drawn from Cho’s Thai roots and a love for bright colors and patterns. Cho’s signature style has won the hearts of people everywhere. She’s worked with Target and created special content with Tastemade, using her huge Pinterest following to build inspiring partnerships. Her work brings joy and inspiration to her many fans.
Target: A Long-Standing Partnership
Joy Cho has had a great partnership with Target for a long time. She is a well-known name in influencer marketing and creating content together. Their work together includes many colorful and fun product lines. This includes items like lively home decor, and cheerful party supplies. Her collections with Target have become favorites among her fans.
Fun Target Decorations and Beautiful Suitcases
Joy Cho brings her special touch to Target, making it work well with her own brand. This has been a big hit with her top fans and followers on Pinterest. People have loved adding her colorful designs to their lives. These collaborations with Target are popular for adding color and joy to people’s homes and online posts.
Joy Cho Brand Partnerships
Joy Cho has formed many successful brand collaborations. These have helped her creative work flourish. Cho is good at proposing special partnerships that benefit both parties. She shows how her bright style and her over 15 million Pinterest followers can help. This has led to affiliate programs, brand ambassador jobs, and other creative integrations. These all stay popular with Cho’s large audience.
Pitching Unique Collaborations to Brands
Cho’s talent lies in proposing special partnerships to top brands. She shows how her lively style and big Pinterest following can benefit them. This approach brings in sponsored content and affiliate programs. It also results in other creative integrations that her 15 million followers enjoy.
Meaningful Brand Collaborations for Readers
Cho’s successful brand collaborations have fueled her creative growth. They have also gifted readers with engaging, inspiring content and products. From sponsored posts to creative partnerships, Cho’s method to influencer marketing and content collaborations has connected her with a strong, dedicated community. This community stands by her brand’s growth.
The Influence of Pinterest
Pinterest changed Joy Cho’s business completely. She was one of the first key users on the site. Cho saw from the start how Pinterest could boost her brand and connect with more people. She used her huge Pinterest following, now over 15 million, to make business deals and share her bright, fun designs. Unlike some other social sites where posts can be forgotten quickly, Cho’s Pins keep getting seen. This lets more and more folks discover her work.
Joy Cho: One of the First Big Pinners
Joy Cho understood early on how powerful Pinterest was for her creative business. Being among the early and top creators on the platform, her beautiful posts caught people’s eyes. This helped her quickly gather a big following, now over 15 million. Her success on Pinterest led to strong creative collaborations and sponsored deals with leading brands.
Leveraging Pinterest for Business Growth
Using Pinterest strategically has significantly grown Cho’s business, Oh Joy!. On Pinterest, her posts keep being noticed over time, unlike on some other platforms. This ongoing visibility helps her direct people to her site and store. It’s also let her reach out to new audiences, create valuable business connections, and introduce new products that her steadily growing fan base loves.
Joy Cho’s Creative Empire
My creative journey has grown beyond my first blog and design work. Now, I reach over 15 million fans on Pinterest. They drive my brand’s success by loving my work.
Thanks to Pinterest, I’ve teamed up with top brands and created content with Tastemade. These partnerships have been key to my success.
Million Pinterest Followers
Pinterest is key to my creative empire’s growth. I am a top influencer and have one of the biggest Pinterest followings. With over 15 million fans, my design work is loved by many.
My ability to inspire this large audience has been vital. This support has helped me become a top Pinterest creator and a popular figure on the platform.
Online Store and Book Publications
Besides partnerships, I run an online store showcasing my design work. It has a wide range, from home decor to accessories, and reaches fans worldwide.
I’ve also written books about my journey. These books share tips for bloggers, freelancers, and creatives. They’re meant to inspire future Pinterest stars.
My journey is a mix of creativity and staying strong. Pinterest helped me build an empire. It continues to excite and inspire my growing fan base.
Being among the top earners on Pinterest fills me with pride. I’ve paved a way for others aiming to succeed in creativity on Pinterest.
Inspiring Asian-American Entrepreneur
Joy Cho is a first-generation Asian-American entrepreneur. She is a role model for creatives and business owners. Her parents, successful restaurant owners, inspired her. They showed her the value of hard work, resourcefulness, and resilience.
Cho started her own venture, Joy Cho Pastry, in 2019. She uses Korean and Asian ingredients in her food. This allows her to share her cultural background through her dishes.
Cho faced challenges in school in central Ohio but persisted. She joined the food industry through ICE’s Pastry & Baking Arts program. Her story is a great example of Asian-American success.
In May, we celebrate Asian American and Pacific Islander Heritage Month. Joy Cho’s achievements highlight the Asian-American community’s resilience and success. She is a top Pinterest influencer and among the Top 7 Best Earning People on Pinterest. Her success shows what Asian-American entrepreneurs can achieve.
Building a Dream Team
Joy Cho’s brand, Oh Joy!, is successful thanks to her awesome team. She didn’t just pick anyone. She chose team members with special skills. Whether it’s design, crafting, or knowing how to rock social media, each person brings something unique. This helps bring Cho’s creative ideas to life. Her interview process is very detailed. It checks if a team member has the right skills and will fit in well.
Hiring Specialized Skill Sets
As Oh Joy! grew, so did the need for experts. Joy Cho hired people with special talents. Thanks to this, her brand has become well-known for its beautiful designs and social media presence. Designers and social media wizards work together to make her dreams real.
Joy Cho’s Interview Process
Cho’s way of choosing her team is very detailed. She looks beyond just skills. She wants team members who love creative work as much as she does. Each new person becomes part of the Oh Joy! family smoothly. This careful approach has helped her create a dream team. They keep Oh Joy! going strong with fun social media and great products.
Evolution of Oh Joy!
The Joy Cho Brand Partnerships and creative collaborations have grown. Oh Joy! started as a freelance design business and blog. Now, it’s much more than that. Cho has changed her content to use new opportunities on social media.
Adapting to Social Media Trends
Cho was quick to use Pinterest and later Instagram for stories that are visually striking. Oh Joy! has stayed ahead in digital trends because of this. With over 15 million followers on different platforms, she’s staying relevant.
First Studio Space and Subsequent Moves
Oh Joy! has grown, so the team has moved to bigger studio spaces multiple times. This growth shows the success of the brand. Each new place has given the team more room to make the fun, colorful designs they are known for.
Deliciously Entertaining on Tastemade
Pinterest has joined hands with Tastemade for a thrilling TV show, “Deliciously Entertaining.” It has Joy Cho as a special guest. This show is not your average cooking and lifestyle series. It dives into hot Pinterest trends to inspire fans. Viewers can even buy what they see by using QR codes in the episode, thanks to shoppable Pins. This method shows how Joy Cho boosts interest and sales with her unique partnerships.
Pinterest’s First Streaming TV Show
This team-up between Pinterest and Tastemade is historic, bringing us “Deliciously Entertaining.” It’s the first streaming TV show from Pinterest, showing they’re serious about new content. This also highlights their foray into working with influencers and content partnerships.
Shoppable Pins and Amazon Live Experience
“Deliciously Entertaining” goes beyond regular TV by letting viewers shop too. They just have to scan the screen’s QR codes to see and buy shoppable Pins. There’s even a special Amazon Live episode where you can “shop the show.” This adds another layer to how Joy Cho influences sales with her creative partnerships.
Pinterest Content Collaborations
Joy Cho is more than just a brand influencer. She’s a top Pinterest influencer. Her work spans from holiday decorations at the White House to the fashion exhibits at the Victoria & Albert Museum.
Her dynamic, creative approach draws in top organizations. Joy brings their projects to life on Pinterest. Thanks to her, these projects reach a broader audience, making her a key partner for many.
White House Holiday Decorations
Joy’s talent transforms traditional into modern, pin-worthy designs. She worked with the First Lady’s team to spotlight the White House’s holiday decor on Pinterest. Through her content, her 15 million followers got an inside look at the White House’s festive change.
This exclusive content enhanced Joy’s reputation on Pinterest. It showcased her as a premier creator on the platform. Her partnership with the White House underscored her unique approach and design flair.
Victoria & Albert Museum Exhibition
Joy expanded her collaborations to the Victoria & Albert Museum in London. Her work brought the museum’s fashion and design exhibits to her 15 million followers. Followers experienced the museum in a new, immersive digital way.
Such collaborations increase Joy’s brand presence globally. They introduce her captivating style to more people. Through these projects, Joy continues to light the way in creative collaborations on Pinterest.
Entrepreneurial Journey and Mindset
Being a successful entrepreneur is not without its ups and downs. I faced many rejections early on. Rather than let them get me down, I used them to better myself. With the support of my family and a strong belief in myself, I pushed ahead. I aimed to make the Joy Cho brand shine. I focused on influencer marketing to drive success.
Turning Rejections into Opportunities
Starting a business is tough. Rejections in content collaborations and sponsored posts were often. But, I saw them as chances to learn and get better. With a tough spirit and by highlighting my brand ambassadors, I moved forward. Every challenge became a way to reach my dreams.
Self-Belief and Overcoming Doubts
Even as a top Pinterest influencer, doubt and feeling like a fraud hit me hard sometimes. I found that sharing these feelings helped me and others. It showed that everybody, even those leading Pinterest creators, doubt themselves. By believing in myself, I manage the rollercoaster of business. I keep growing my creative partnerships and social media campaigns.
Earning Potential on Pinterest
I’m among the Top 7 Best-Earning People on Pinterest. This shows the big money you can make. I earn up to $7,000 for each sponsored post. And I have 15.2 million fans to thank for that. Pinterest has helped me and many others earn big and grow our creative businesses in exciting ways.
On my Pinterest account, I’ve posted over 10,000 pins. This has built up my business and connected me with fans worldwide. Working with Skillshare, a digital learning place, has been great. They have 785,000 subscribers and 40,000 classes. In 2022, over 1.8 million courses were completed. It shows how amazing Pinterest is for business and connecting with people.
I’ve found more than just money on Pinterest. It’s given me chances to inspire others and help them achieve their dreams. By telling my story and sharing tips, I aim to help creative folks and business owners like you. I want you to see the potential in Pinterest and other social media. It can truly boost your brand and bring you great success.