How Can Running 3 Blogs Diversify Income?

Reflecting on my blogging journey, I’ve learned that having multiple income sources is crucial for financial stability. My story includes a medical blog sparked by my wife’s health issues, a home decor blog that grew quickly, and this blog, fueled by my blogging passion. These experiences have shown me the value of passive income and the need for varied revenue sources.

Online jobs offer more stability and flexibility than traditional jobs, leading me to choose blogging for financial growth. Diversifying my income has reduced my reliance on AdSense, which once made up 95% of my income¹. It has also opened up new growth and creative opportunities.

So, how does running 3 blogs help diversify your income? In this article, I’ll share my insights and strategies for using multiple online platforms to create a steady, varied income stream. This approach will boost your financial freedom and security. Get ready to explore the benefits of running multiple blogs and discover new passive income opportunities.

Benefits of Running Multiple Blogs

Having a portfolio of blogs can bring many benefits². Out of 30 blogs started, only two became big successes: ProBlogger and Digital Photography School². At one time, the person made about $100,000 a year from the camera review and camera phone blogs². The camera review blog was the first to make money with Adsense ads and Amazon affiliate links². ProBlogger became very popular and made a lot of money, even more when the person shared they made over $100,000 from blogging². Digital Photography School grew much bigger than ProBlogger.

Reduce Risk and Reliance on One Source

Running many blogs can lower the risk of having just one way to make money, like financial experts suggest not putting all savings in one stock². If one blog has problems, like a Google penalty, others can help soften the blow³. Starting new blogs has greatly increased income over the last three years, helping to protect against Google changes with several sites to keep income steady.

Grow Income Faster by Leveraging Experience

Starting a new blog after mastering the first can lead to quicker growth, using what you already know³. Blog traffic grows slowly, then speeds up, and then levels off, and³ starting a second blog can boost overall traffic⁴. The blogger has reached full-time income on new blogs in a year and⁴ has used their old blogs for backlinks.

Discover Untapped Niches and Opportunities

² The person felt limited by covering many topics on one blog and then made niche blogs from the original blog’s categories³. Moving into new areas can open up chances for promoting each other and less research⁴. The blogger has made more money by trying new affiliate programs and ways to earn, and⁴ has gotten more media features and freelance writing jobs with more blogs.

Managing many blogs is hard, but the benefits of Diversifying Revenue Sources, Blog Portfolio Management, and Leveraging Content Across Platforms are big². Writing for many blogs led to lower quality content because of spreading focus too thin, and² managing many blogs meant working 12 to 16 hours a day, risking burnout and making lower-quality content. But, with the right strategies and workflows, the benefits of having a blog portfolio are huge².

When a Single Blog is Sufficient

For many personal brand bloggers, one blog can meet their financial goals⁵. This is true if your blog is a big part of your brand and you’re often seen on it. Your brand and network can add income through brand deals and in-person events, making more blogs unnecessary⁵.

Some bloggers make good money by using their brand for things like speaking, consulting, and coaching one-on-one⁶. These activities can add to the money made from the blog, making one blog enough⁶.

But, a single blog works best if your blog’s topic fits well with your brand, you can use your brand well, and you’re open to making more money ways⁵. As some bloggers show, mixing different income sources in one blog can work well. This includes affiliate marketing, selling digital products, and coaching services⁷.

Income Source	Amount	Increase from Last Report
Affiliate Marketing Sales	$61,926	$19,034
Ebooks & Digital Product Sales	$67,878	$17,152
Coaching Services	$16,927	$12,802
Ad Income	$1,882	$508

Whether one blog is enough depends on your goals, your brand, and how you diversify your income⁵. By using your brand and exploring in-person chances, and making money from your blog in many ways, you can reach your financial goals with just one blog⁶⁷.

Launching and Establishing New Blogs

As an experienced blogger, I’ve found that the secret to Blogging Expansion is in launching and setting up new niche blogs. This method not only spreads out your income but also lets you explore New Niche Blogs that could be more profitable⁸.

Choose a Niche and Secure the Domain

Starting a new blog begins with picking a profitable niche that fits your interests and skills. After finding the right topic, quickly grab the domain name⁹.

Create Foundational Pillar Content

Once you have the domain, focus on making top-notch, Content Strategy that lays the groundwork for your blog. This “pillar” content should be detailed and helpful, offering value to your audience right away⁸.

Let the Blog “Season” in Google’s Index

New bloggers often rush to fill their site and promote it too soon. But, it’s smarter to let your blog “season” in Google’s index for about 6 months before promoting it. This lets your content gain relevance and authority, paving the way for success⁸.

By taking these steps, you’re on your way to launching and growing a new blog. This can help diversify your income and open up Blogging Expansion chances. Remember, patience and a smart Content Strategy are crucial for your new blog’s success⁸⁹¹⁰.

Content Production and Outsourcing

Starting a new blog means having a solid content plan. Many bloggers hire freelance writers¹¹ to help. Also, having a WordPress Content Manager can keep everything running smoothly. Outsourcing is key for growing multiple blogs, especially if you can’t write a lot yourself¹¹.

Julie, a successful blogger, shows how this works well¹¹. She started her blog, Julie’s Eats & Treats, in 2010 and has been blogging for over 14 years¹¹. Now, she runs three blogs: Julie’s Eats & Treats, Gimme Some Grilling, and Kids Activity Guide¹¹. She grew her team, using freelance writers and a WordPress Content Manager¹¹, to manage her content.

Julie’s story shows the value of a good content plan and outsourcing. By using freelance writers and a WordPress Content Manager, bloggers can focus on other business areas. This includes blog content creation, WordPress content management, and making more money¹¹¹².

Income Source	Details
Brand Deals	Julie has secured multiple brand deals, including a lucrative deal for a LIVE cooking event on TikTok¹².
Mediavine Ad Sense	Julie has used Mediavine’s ad network to earn passive income from her blogs¹².
E-book	Julie published a cookbook, adding to her income¹¹¹².
Affiliate Marketing	Julie has expanded her income by working with affiliate marketing partners¹².
Live Events	Julie has made money by hosting private cooking classes for universities and companies¹².

Julie’s success comes from smart content management and outsourcing. With the help of freelance writers and a WordPress Content Manager, she’s grown her blog empire. She keeps her content quality high and earns from different sources¹¹¹².

But, managing too many blogs can lead to bad content and burnout¹³. The ProBlogger author once managed 20 blogs at once, but it didn’t work well. Focusing on just two blogs improved everything: content quality, reader interaction, and earnings¹³.

It’s important to balance your blogging efforts. Outsourcing tasks and setting deadlines helps. This way, bloggers can manage many blogs without losing their success¹³.

Staying Organized with Multiple Blogs

I aim to build an online empire that brings in passive income¹⁴. I focus on one main site and add a smaller niche site, aiming for 50-100 posts¹⁴. Managing many blogs can be tough, but the right strategies help unlock growth.

Track Content, Not Just Income

It’s easy to just watch the money when managing many blogs¹⁴. But, I’ve found it’s key to watch content output and traffic too. Just focusing on income might ignore the smaller blogs¹⁴. Tracking content and performance helps me make smart choices about where to put my efforts.

To keep my blogs in check, I use Google Drive and KWFinder for planning and keyword research¹⁴. This keeps me organized, saves time, and boosts productivity¹⁴.

Being consistent is crucial with many blogs. Using the same platform, like WordPress, makes things easier and avoids problems¹⁴. I focus on key tasks like SEO and promotion to use my time well¹⁴.

By staying organized and watching the right metrics, I keep my blog portfolio healthy and boost each site’s potential¹⁴. It’s about finding balance and using my past knowledge to speed up my new projects’ success¹⁴.

Reasonable Number of Blogs to Manage

As an experienced blogger, I’ve found that running multiple blogs can help diversify income¹⁵. But, it’s key to balance this strategy and know how many blogs you can handle¹⁵.

Experts say managing 7-8 blogs is the most you can do alone, unless you have a team to help¹⁵. Trying to manage more than 10 blogs can be too much, even for experts. The best plan is to mix authority sites with niche content. This way, you can reach different audiences and make more money¹⁵.

When scaling your online business and managing your blog portfolio, finding the right balance is key. Expanding your blogs can spread out your income and lower risk. But, make sure each blog gets enough attention and resources to do well¹⁵¹⁶.

The number of blogs you can handle depends on your skills, resources, and support. Think about your time, abilities, and growth potential before adding more blogs¹⁵¹⁶¹⁷.

Your main goal is to build a sustainable online business that makes steady money. By balancing your blog portfolio, you can fully tap into the potential of Scaling Online Businesses and succeed in the long run¹⁵¹⁶¹⁷.

Running 3 Blogs Diversify Income

As a blogger, I’ve learned that having multiple blogs in different areas can boost my passive income from blogging and diversify my income streams¹⁸. Running three blogs – one on medicine, another on home decor, and this one on blogging – has helped me stay strong through tough times and grow steadily.

Not depending on just one blog or way to make money has made my online business sustainable¹⁹. With multiple blogs, I can spread out my income, lessen my Google reliance, and find more ways to make money. This includes ads, guest posts, communities, and selling products.

For instance²⁰, my blogging blog has made a lot of money from affiliate marketing. In one month, I earned over $86,000 from different programs. I’ve also made money from sponsorships, ads, and selling my digital products like online courses.

By spreading my income across several blogs, I’ve made my online business more stable and successful¹⁸. Even though I still depend a lot on Google, which isn’t ideal for spreading out income, the benefits of running many blogs are huge.

In the end, running three blogs in various niches has taught me the value of diversifying income streams and passive income from blogging. By not focusing on just one thing, I’ve built a strong online business that can handle changes and challenges in the digital world.

Examples of Bloggers with Multiple Blogs

Many successful bloggers and entrepreneurs show how making money from several websites can boost their income²¹. Michelle Schroeder-Gardner made $1,536,732 in 2017 from her blog, Making Sense of Cents²¹. Steve Pavlina and Pat Flynn also earned a lot, with $1.2 million and $2,171,652 respectively, from their blogs²¹.

Some have expanded their online reach and seen huge success²¹. Chiara Ferragni made $2.5 million from her blog and $20 million from her shoe line in 2016²¹. Vitaly Friedman and Brian Clark also made a lot, with $2.5 million and $12 million a year, respectively²¹.

Timothy Sykes is another example, making $15-$20 million in 2014 from stock trading²¹. These stories show how having many websites can lead to much higher earnings than just one²¹.

Successful bloggers like Timothy Sykes have made a lot from their expertise and audience²¹. Greatist and Nerd Wallet have made a lot of money, dominating their niches²². Nomadic Matt and Nerd Fitness have built big communities too²².

The Penny Hoarder made nearly $40 million without ads, just from affiliate marketing²². CoinDesk and ArsTechnica were sold for a lot of money, showing the value of successful blogs²². Bustle, founded by Bryan Goldberg, is now a top women’s blog²².

These stories show how bloggers can make a lot by using many websites and platforms²².

Building a successful online business takes strategy and hard work²³. It’s key to have different income sources and ways to get traffic²³. This helps bloggers stay strong even when earnings drop or when relying on one thing²³.

Successful bloggers show the big benefits of using many websites and platforms²³. Their stories offer great advice for those starting or already in online business²³.

Diversifying Income Streams Within Each Blog

As a professional blogger, I’ve found it key to diversify my income streams in each blog for a stable online business²⁴. At the start, I tried out different ways to make money, like Google AdSense and Amazon’s Affiliate Program. These methods were small at first, but they taught me how to grow them²⁵.

Advertising Networks like AdSense

Google AdSense is a common way for bloggers to earn money²⁶. About 65-75% of bloggers make money from ads on their sites²⁶. They can make $0.10 to $0.30 per ad view, with a click rate of 0.5% to 1%²⁶. By improving where I place ads and what I write, I’ve seen my AdSense income grow.

Affiliate Marketing and Partnerships

Affiliate marketing is another big earner for my blogs²⁵. It can bring in a lot of money if done well, making it a key part of my writing income²⁵. The success rate for affiliate marketing is between 1% to 5%²⁶. I’ve also done well with brand partnerships through sponsored posts and collaborations.

By spreading out my income sources, I’ve lessened my dependence on one way to make money²⁴. This approach has helped me increase my earnings by using my skills and knowledge across various platforms²⁴. This strategy has been key to building a strong, lasting online business²⁴.

Leveraging Content Across Platforms

As my blogs and personal brand grew, I looked for new ways to use my content and knowledge²⁷. I started making and selling eBooks and digital products, and I also offered speaking and consulting services. These new ways to make money helped me grow my online business beyond just ads and affiliate links²⁷.

eBooks and Digital Products

Creating and selling eBooks and digital products was a logical step for me²⁷. I turned my blog content and expertise into valuable resources that my readers wanted to buy²⁷. This brought in a new kind of income and helped my brand reach more people in my niche²⁷.

Speaking Engagements and Consulting

I also used my knowledge by offering speaking and consulting services²⁷. This way, I could connect with my audience more personally and earn more money²⁷. Whether it was speaking at events or consulting one-on-one with bloggers and entrepreneurs, these activities made my income more diverse and helped me become known as an expert²⁷.

By repurposing content and trying new ways to make money, I made my online business more stable and flexible²⁷. This strategy helped me financially and let me grow my brand in new and exciting ways²⁷.

Additional Revenue Sources

Over the years, I’ve looked into and added new ways to make money online. This includes a job board on my ProBlogger site, selling sponsored content, and starting membership sites and online communities. Not every new source has made a million dollars, but they all help make my business more stable and diverse.

Job Boards and Sponsored Content

The job board on my ProBlogger site brings in steady money. It lets employers post job ads, which doesn’t add much to my work²⁸. Selling sponsored content on my blogs also helps. Brands pay to reach my readers, giving me more income than just ads and affiliate marketing.

Membership Sites and Online Communities

Starting membership sites and online communities is another way to make more money. I offer special content and tools to members who pay a fee each month or year²⁹. This approach makes my income more steady and less dependent on one thing.

The secret to making more money is always looking for new ways, trying different things, and changing your business as needed³⁰. This way, your online business can handle ups and downs better and make more money.

Scaling Online Businesses with Multiple Blogs

As my blog portfolio has grown to include 8 sites across various niches, I’ve learned to use my experience and content from one blog to help others grow faster³¹. This strategy has helped me scale my online business and increase my income. It would have been hard to do this with just one blog³¹. The main idea was to keep adding new ways to make money to not depend too much on any one way³¹.

By mixing up my income sources, I’ve made a more stable and lasting passive income³². I use ads from Mediavine, Ezoic, and Monumetric, and I also do affiliate marketing and sell digital products³². Plus, I share my content in different places, like eBooks and speaking events, to grow my online businesses³³.

Having many blogs lets me spot trends and test new ideas quickly³³. By having a variety of blogs, I can take advantage of new chances and adjust to market changes, like more people working from home and the rise of online learning during the pandemic³³. Being quick to adapt has helped me grow my online businesses and make steady passive income³³.