Creative Strategies for Pinterest Ad Campaigns

Seeing Idea Ads on Pinterest can make people remember a brand better. They are 59% more likely to recall the brand. As someone skilled in Pinterest marketing, I’ve developed strategies to boost your brand’s presence and interaction on this visually-driven site. By using my know-how, you can tap into Pinterest’s steady and natural traffic with eye-catching ad campaigns. Pinterest ads, also known as Promoted Pins, fit naturally with regular content. This makes them a gentle way to connect with your audience.

By setting clear goals, understanding your audience, and selecting the best ad style, you can make ads that pull people in. This will not just interest your audience but also bring great outcomes for your company.

Unleashing the Power of Idea Ads

Pinterest’s Idea Ads, which are the boosted form of Idea Pins, offer a fresh way to showcase creativity.¹ These full-screen ads let you blend videos and images. This mix tells a story that grabs attention. Pinterest highlights four key creative areas. These areas are proven to make your brand stand out and engage your audience.

Crafting a Compelling Story

When making Idea Ads, a strong story is key. It should have a clear start, middle, and end. Such stories pull in your audience and make them remember your brand better.¹ Creating a story that connects with people can have a powerful impact. It helps leave a strong impression.

The Four Creative Territories

When you make Idea Ads, Pinterest suggests looking at four main creative areas:

Get Personal – Make your brand come alive through someone’s first-person view. Share what a typical day or getting ready looks like.
Show a Process – Give hands-on tips and step-by-step guides. This captures your audience’s interest.
Share Knowledge – Tell your audience helpful tricks, item details, or reviews. It helps build trust and shows you are an expert.
Build Community – Arrange Q&A sessions, challenges, or contests. This brings people together and creates a strong community feeling.

Examining these creative areas can help you create Idea Ads that matter to your audience. It can make your Pinterest marketing highly effective.

Get Personal: Bringing Your Brand to Life

Sharing your brand story in first-person can deeply connect with your audience. Team up with brand ambassadors, creators, or even your employees. Show a “day in the life” or “get ready with me.” Viktor&Rolf partnered with Nicky Doll to feature Flowerbomb Ruby Orchid. It showcased the fragrance in a real and engaging way.²

For a deeper bond with your audience on Pinterest, go personal. Users love content that’s real and relatable. This approach can make your brand stick in their minds and make them more loyal.³

Work with influencers for a personal brand boost. They can bring your products into their daily life for all to see. This creator-led content helps build trust and introduces your brand to a wider crowd on Pinterest.⁴

On Pinterest, being real is crucial for personal branding success. Skip the perfect and scripted content. Instead, aim for authentic and unfiltered moments. This makes your brand truly connect with your audience in a meaningful way.⁴

Show a Process: Practical Tips and Instructions

Teaching through simple steps can grab your audience’s attention on Pinterest effectively.⁵ These guides help people learn how to use, make, or plan with what you offer. For example, Kailo Chic partnered with Scotch to make fun back-to-school videos. They featured Scotch Magic™ Tape and a cool way to make textbook covers look like marble.

Brands may team up with ambassadors, creators, folks who use the products, or their own employees to make Idea ads more personal.⁵ This strategy makes a stronger connection with the viewers. It shows real people using the products in real life.

Big educational pushes, like Lowes’ campaign, can get people pretty interested.⁵ They offer step-by-step guides, clever tips, or deep reviews on products. This makes the brand seem like a trustworthy expert and top go-to place in its field.

Idea Ad Creative Territories	Description
Show a Process	Offer practical tips and detailed instructions through a step-by-step process.
Share Knowledge	Educate your audience with helpful hacks, product facts, or reviews.
Build Community	Host Q&As, challenges, or contests that rally your audience.
Get Personal	Bring your brand to life through the first-person perspective.

Hook your audience by following these winning creative territories when making Idea ads.⁵ This way, you can make content that’s not only fun but also truly helpful. And this can bring real benefits to your business.

https://www.youtube.com/watch?v=e3NNtTAPAcI

Share Knowledge: Educating Your Audience

Sharing helpful hacks or product facts can help you gain trust and become an expert in your visual marketing and social media marketing. Lowe’s campaign showed viewers how to keep their flowers fresh.

They did this by sharing great advice. This made Lowe’s an expert and gave value to their viewers.⁵

Helpful Hacks and Product Facts

Brands are using Idea ads to connect with their audiences. Lowe’s shared tips and tricks in their campaign. This strategy helped them stand out as leaders in their field.⁵

Reviews and Testimonials

Reviews and testimonials are also crucial for content curation and branding strategies. They show what real people think of your products. This boosts your brand’s trustworthiness.⁵

Pinterest Idea ads can captivate viewers in full-screen. They combine video and images well, making content interesting. Brands like Kailo Chic and Scotch give practical advice, like making stylish book covers with Scotch Magic™ Tape.⁵

Besides, creating a community with influencer marketing has its perks. H-E-B teamed up with Jocelyn Delk Adams to connect with her following. Through this, they showed a behind-the-scenes look, making the brand more relatable, thanks to Jocelyn.⁵

Build Community: Rally Your Audience

Hosting Q&As, challenges, or contests can help bring your audience together.⁶ It lets your followers interact more and share their interests. You also learn what they like, helping you create better content for them. Sharing behind-the-scenes stories can make your brand feel real and draw more people in. For instance, H-E-B grocery partnered with Jocelyn Delk Adams. This collaboration helped reach a wider audience through her already engaged followers.²

Q&As and Challenges

According to Pinterest, involving your audience in Q&As and challenges can grow your brand.⁶ These activities make people feel part of something bigger. They also tell you what your followers enjoy, guiding you in the right direction.

Behind-the-Scenes Content

Sharing behind-the-scenes stuff can make your brand seem closer and more real.⁶ It gives fans a sneak peek at what goes on and shows your brand’s more personal side. This makes you easier to relate to and more like a friend to your followers.

Idea Ads: A New Canvas for Creativity

Idea Ads on Pinterest are a great way for brands to share their stories. A recent study found that people remember brands better when they see Idea Ads. This was compared to those who didn’t see the ads at all.⁵ The text highlights successful Idea ad campaigns, proving their engagement with the audience.⁵ It’s suggested that full-screen ads with detailed info might lead to more sales. This is compared to regular ads on Pinterest.⁵ Idea ads are seen as a fresh take on storytelling. They could help brands be more visible and well-known by using unique methods.⁵ The examples in the text demonstrate how brands have connected well with their audience through Idea Ads. This hints at a high level of engagement possible with this type of advertising.⁵

Boosting Brand Recall

For inspiration, check out Pinterest’s sample ads board or talk to others in the Pinterest Business Community.⁷ Idea ads work well to grow your audience. Create your content like telling a story, with a start, middle, and end.⁷ Using fresh content in your Idea ads is better than using something old. Make sure to add important info on the detail page to make your ideas easy to follow.⁷

Finding Inspiration

To get ideas for your ads, look at Pinterest’s sample ads board or talk to brands in the community.⁷ Idea ads are a strong way to attract more people. Make your content like a story. Use a clear structure – start, middle, and end.⁷ Fresh content is key in your ads. Don’t use old or marked-up stuff. Include important info on the detail page to help people take action on your ideas.⁷

Visual Best Practices for Creative Strategies Pinterest

To catch your audience’s eye on Pinterest, use top-notch visuals in your strategies. The most engaging pins are well-lit, sharply framed, and use high-res photos. They also play with special effects or have creative texts added.⁷

High-Quality Visuals

Make sure your pictures are sharp and clear. Check them thoroughly to ensure they look great and match your brand’s style.⁷

Vertical Aspect Ratio

Many people use Pinterest on their phones. That’s why it’s key to post images in a vertical shape, like 2:3. This size, like 1000 x 1500 pixels, is perfect for mobile screens.⁷⁸ Your pins will grab attention as users scroll through their feeds.

Optimizing for Mobile

Since most users are on mobile, prepare your content for this platform. Use the right image shape, add simple text overlays, and focus on high quality.⁸ This way, you’ll create a great experience that fits well on small screens.

Content and Optimization Strategies

To reach people searching for ideas like yours, post new Pins every week.⁷ This way, your brand is seen by those looking for new sparks on Pinterest. Using clear calls to action helps too. They urge users to save or follow your content.⁷ This boosts how often your ideas and account pop up in feeds.

Engaging Calls to Action

Adding simple and strong calls to action helps your Pinterest content get noticed. Ask people to save your Pins or follow your account to make them appear more. By getting people to interact, your brand’s presence on the platform grows.

Consistent Publishing Schedule

Posting new Pins regularly is key to staying visible and appealing to Pinterest users after ideas.⁷ By doing this every week, your brand remains memorable and relevant. Plus, regular posts let you try out and tweak your ways of sharing over time.

Optimization Tactic	Benefit
Consistent Weekly Publishing	Maintain visibility and reach among users seeking new ideas⁷
Engaging Calls to Action	Increase Pin saves, account follows, and overall content engagement⁷
Vertical Aspect Ratio	Stand out in Pinterest feeds and ensure optimal mobile viewing experience⁷
Concise Text Overlays	Improve readability and engagement on mobile devices⁷

Creative Strategies Pinterest: Image Guidelines

For your Pinterest ad campaigns, focus on using top-notch, tall images. Make sure your product is clearly visible in these images.⁷ Use a 2:3 ratio, like 1000 x 1500 pixels, as recommended by Pinterest. This size prevents part of the image from being cut off. It also helps your Pins work their best.⁷ Don’t use pictures that are too artsy or don’t show your brand well.

Product Focused Images

Keep your Pins centered on the product or service. Stay away from confusing or lifestyle images that don’t really show your brand. This is key to making your ads effective. It lets your audience spot and connect with what you’re offering easily.

Subtle Branding

Add some subtle branding, like a logo, but not in the lower-right corner. Product icons usually cover that spot.⁷ This way, your images can truly shine. They offer a more engaging experience for viewers.

Copy and Text Overlay Techniques

When you make Creative Strategies Pinterest, keep your text overlay short and clear. Most people see your Pins on phones. So, making your message quick and simple is key.⁷

Concise and Readable

Keep your Pin’s text to 100 characters for the title and 500 for the description.⁷⁸This makes it easy to understand without too much info.

Local Language Translations

In your visual marketing, make different Pins for each country, changing the text’s language.⁷ This helps you reach your global social media marketing audience better. They’ll feel like the message is just for them.

Using short, easy-to-understand text and translating it into local languages, you can build branding strategies that click with people on Pinterest. This can boost how often your content gets shared and noticed.

Optimizing for Search and Links

Make sure your Pinterest Pins and videos are easy to find. Use important keywords in the titles, which must not exceed 100 characters. Describe your content using up to 500 characters.

This makes your ideas show up in searches more often. It also raises their visibility on the platform.

If your Pin has a link, check that the URL works and is fast. Also, the content on the linked site should match your Pin’s topic. By optimizing for links, you improve user experience and boost your ad results.

Optimization Tactic	Best Practices
Titles	Up to 100 characters, incorporating relevant keywords⁷
Descriptions	Up to 500 characters, providing ample space for engaging content⁷
Link Quality	Ensure active, fast-loading links with content that matches the ad

By making your Pinterest content better for search and links, you boost your ads’ impact. This leads to more success in your visual marketing and social media marketing.

Video Creative Best Practices

Video is a powerful tool for telling stories on Pinterest. Lead with a clear hook in the first few seconds to grab attention.⁷ Since some people watch without sound, use text overlays or captions.

Capturing Attention

Start your video with a strong hook to captivate viewers.⁷ This could be a striking scene, a bold statement, or a thought-provoking question. It makes them want to watch more.

Text Overlays and Captions

Since some users watch videos without sound, add text overlays or captions. This way, your message is clear to all, keeping it engaging even with the sound off.

Cover Images and Descriptions

Choose a cover image that shows what your video is about. Also, write clear titles and descriptions. This helps your videos be found in search, boosting their visibility.